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1

The Client

A staffing agency providing fully qualified, cost effective, temporary and permanent staff within joinery, metalwork, and point-of-sale/shop furniture manufacturing.

Welding

2

The Goals

As a woman running a small recruitment business for the shopfitting manufacturing sector, Beatrice Bartlay wanted to raise her profile and share her story with the media, to talk about some of the huge challenges that UK small businesses come up against every single day, including late payments and skills shortages. Beatrice also wanted to raise awareness of 2B Interface as a small business franchising opportunity.

Beatrice-Bartlay-picture

3

Achievements

Spreckley launched a focused thought leadership and profiling campaign for both Beatrice and the business.

Regular column

A regular opinion column in SmallBusiness.co.uk, covering all things related to starting up and successfully running a small business.

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40+ press clippings

Over 40 press clippings talking about late payments in the news, including a dedicated news piece in The Daily Telegraph, and coverage in London Loves Business, British SME, AccountingWeb, Business Money, SME Web, Working Mums, Businessweek.

Dedicated coverage

Several pieces of dedicated coverage in regional press in franchisee target regions, including repeat coverage with Harlow Star following the launch of a new branch of 2B Interface. 
20 pieces of coverage on franchising across business, recruitment, regional and franchise specialist media.

Key trade magazines

Multiple profile pieces on ‘women in business’ in key business trade magazines, from Economia to Recruitment Buzz, with Beatrice being named as ‘Small Businesswoman of the Week’ by 
The Independent.

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