allpay is a payment services and card manufacturing specialist, primarily concentrating on providing bill payment services to the public sector in the UK, to the tune of £4.4bn per year across 55 million transactions. Historically, the company handled PR in-house and had strong local media links, with some reach in the social housing space. As the company is experiencing rapid growth, Spreckley was hired to raise awareness of allpay’s increased market share in payments against key competitors including Co-op Group, as well as demonstrate its exceptional capabilities and expertise in the industry beyond the previously limited media landscape, via thought leadership, customer stories, and media relations.
Spreckley’s primary aim for the campaign in the first six months was to target and achieve exposure in publications that had not been previously covering allpay, including financial services, information technology, education, card technology, and public sector journals, as well as maintain a press profile among housing media.
Spreckley demonstrated allpay’s aggressive and solid growth in the industry against larger players through customer wins and case studies, as well as be able to start and join in conversations surrounding digital and financial inclusion for the masses, public sector issues such as Welfare Reform, and developing payments technology such as mobile and cashless.