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1

The Client

allpay is a payment services and card manufacturing specialist, primarily concentrating on providing bill payment services to the public sector in the UK, to the tune of £4.4bn per year across 55 million transactions. Historically, the company handled PR in-house and had strong local media links, with some reach in the social housing space. As the company is experiencing rapid growth, Spreckley was hired to raise awareness of allpay’s increased market share in payments against key competitors including Co-op Group, as well as demonstrate its exceptional capabilities and expertise in the industry beyond the previously limited media landscape, via thought leadership, customer stories, and media relations.

Allpay-card

2

The Goals

Spreckley’s primary aim for the campaign in the first six months was to target and achieve exposure in publications that had not been previously covering allpay, including financial services, information technology, education, card technology, and public sector journals, as well as maintain a press profile among housing media.

3

Achievements

Spreckley demonstrated allpay’s aggressive and solid growth in the industry against larger players through customer wins and case studies. We were also able to start and join in conversations surrounding digital and financial inclusion for the masses, public sector issues such as Welfare Reform, and developing payments technology such as mobile and cashless.

Creative copywriting

Copywriting of more than 15 new allpay stories including several issues-based press releases.

allpay-writing

Press clippings

Over 40 quality press clippings in new trade media, including financial services trade, public sector, education and information technology.

By-line articles

Placement of by-lined articles in key titles incuding: Information Age, Local Government News, and Policy Review.

Award entries

Drafted and entered allpay for awards in new industry sectors.

Winning coverage

Coverage for 10 customer win stories and case studies.

Thought leadership

Provided a stream of original thought leadership content beyond housing, including talking about issues in financial services, consumer technology, cloud computing, and the wider public sector.

allpay-cards2