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1

The Client

Aspect works with companies globally to deliver exceptional customer experiences across multiple channels, from voice, email and SMS to mobile web, applications and social media.

2

The Goals

To use original consumer research to produce a tightly integrated communications campaign, from PR through to social media, across the UK and Germany. Focusing on the utilities, retail, telecoms, local government and financial services markets, the project aimed to produce a wealth of thought leadership-based original content in order to generate coverage and new leads.

3

Achievements

Spreckley created the ‘Nuclear Consumers’ theme, running across six intelligence papers, eight press releases, six by-lined articles, design, and various content for e-marketing and social media.

 

National and vertical trade press

Over 60 pieces of coverage and counting in contact centre, IT, marketing, business, national and vertical trade press: including Sunday Express Scotland, Retail Times, LocalGov, MyCustomer. com, ChannelEYE, FSTech, Business Money, Elite Business, and Sunday Telegraph Business Reporter.

Press releases

Design and copywriting of eight research-focused press releases, six by-lined articles, infographics and numerous quotes and comments for press features.

Infographics

 

White papers

Six white papers written and published on the hub, with 244 downloads of two or more papers so far in 2013.

Aspect-WPs

Business opportunities

Three new business opportunities for the client from paper downloads.

E-shots

Creation of individual 13 e-shots and 20 online banners for lead generation and white paper download campaign.

Banner advertising

Banner click-through rate of 0.75 per cent (compared with the industry average of 0.1 per cent for 2013).