The Client
ASPECT
Aspect works with companies globally to deliver exceptional customer experiences across multiple channels, from voice, email and SMS to mobile web, applications and social media.
The Goals
To use original consumer research to produce a tightly integrated communications campaign, from PR through to social media, across the UK and Germany. Focusing on the utilities, retail, telecoms, local government and financial services markets, the project aimed to produce a wealth of thought leadership-based original content in order to generate coverage and new leads.
Achievements
Spreckley created the ‘Nuclear Consumers’ theme, running across six intelligence papers, eight press releases, six by-lined articles, design, and various content for e-marketing and social media.
