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1

The Client

eg solutions plc is a global pioneer in the back office optimisation space, providing historic, real-time and predictive operational management intelligence, particularly for the financial services sector.

eg_solutions

2

The Goals

As a long-standing Spreckley client, eg solutions tasked the agency with transforming its sales messaging from a technology/product approach to a solutions angle, including segmenting the financial services market to better target the audience with the correct language and tactics.

3

Achievements

Spreckley delivered an integrated content marketing campaign, including targeted email campaigns, intelligence papers, thought leadership by-lined articles and media outreach, blog and Twitter content, and campaign microsites.

Promotional campaign

A promotional campaign was established with leading industry website ‘Bobsguide.com’ to drive content and in-bound sales.

Media outreach

Media outreach was supported by analyst briefings and social media content.

Sales leads

Inbound sales leads have leapt x 10 in under three months.

Cross-selling

Cross-selling to existing clients now happening for the first time.

Upgrades

Upgrades on existing site licenses also up x 10 in under four months.