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1

The Client

eneloop is a long-life, pre-charged, energy and money saving, recyclable, rechargeable battery, which can be charged and discharged up to 2,100 times.

2

The Goals

With very little presence in the UK battery market, dominated by the likes of Duracell and Energizer, Spreckley was tasked with quickly establishing eneloop as a trusted brand, driven by coverage and reviews alongside the larger competitors, and promoting the benefits of rechargeable batteries over alkaline.

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Spreckley also ran the social media element of eneloop’s UK/European Facebook and Twitter sites over the Christmas period to drive more traffic and followers to the pages and to ensure there was regular interaction occurring.

3

Achievements

Spreckley successfully built a UK PR campaign targeting national press, consumer titles, blogs, and photography and retail trade titles, supported by a consumer-focused social media programme.

The coverage

Consumer and national coverage achieved in titles such as The Independent, Zoo magazine, Your Home and City Life Extra.

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Photography exposure

The photography campaign based on eneloop’s
XX battery range secured exposure in key camera titles such as What Digital Camera, Practical Photography, Photo Plus and Practical Photoshop.

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Consumer bloggers

Successful consumer blogger relations resulting in mentions at blogs Mummy of 3, Life over 35, Under The Christmas Tree and Joy to the World.

Positive reviews

Positive reviews were secured with the likes of Trusted Reviews, The Test Pit and Pocket Lint.

Advice to retailers

Articles offering advice to retailers on how to sell, position and market batteries were secured in trade titles such as Scottish Local Retailer, Retail Express, Better Wholesaling and Office Equipment News.

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Social media

Spreckley secured an increase of 700 likes on eneloop’s Facebook page over the four week period in the run up to Christmas.