The UK’s biggest Japanese culture and food show, which attracts over 85,000 visitors over three days, and annual Christmas market.
HYPER JAPAN’s primary goal was to increase the number of visitors to its flagship 2013 summer event, building on their previous Christmas and Summer 2012 show attendance. This was in addition to its wider goal of generating an over-arching interest in Japanese culture, fashion and cuisine to support Japanese businesses already in the UK, whilst encouraging those considering investing in the UK market.
Spreckley managed all media relations for the three day event; including pre-show promotion and media outreach. In running the press office and registration process at HYPER JAPAN, Spreckley delivered a smooth experience for press and VIP attendees.