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1

The Client

Newly-refurbished La Vue is a stunning panoramic bar located on the 34th floor of the Hotel Concorde Lafayette in Paris, France.

2

The Goals

Spreckley was given the task to increase awareness for the bar launch and ultimately drive visitors, positioning the venue as a ‘must visit’ destination for those frequenting the city.

3

Achievements

Spreckley managed a press trip to La Vue, including all logistics, travel and stay for the journalists while in Paris, as well as post-event visits and blogger relations.

The bar is open

Spreckley secured five key UK journalists to attend the bar opening, as well as multiple post-launch visits and reviews within the bar and nightlife press, including World Best Bars, Cocktail Lovers, 52 Martinis and Bar Chick.

In the Tatler

Post launch, Spreckley placed the party images from the event within the notorious Bystander pages of society bible Tatler.

La-Vue-event

Three-page feature in Metropolitan

Set up a photo shoot with French actor Yaniss Lespert using the bar as a backdrop to secure a three-page feature (including credit) in Metropolitan – the key title for Eurostar.

 

Great reviews from bloggers

In addition to UK press, Spreckley worked to secure a blogger following amongst the UK ex-patriots living in the French city, resulting in numerous glowing reviews for the bar. Titles included Prete Moi Paris, Chic Shopping Paris and Do It In Paris.

A 'must visit' for Fashion Week

Using Paris Fashion Week as a topical hook, Spreckley obtained numerous mentions for the bar as a ‘must visit’ destination in Paris within suitable luxury titles and their online counterparts e.g. OK!, Vogue and the Financial Times.