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1

The Client

Leaders in Oncology Care, a specialist cancer treatment centre, appointed Spreckley to raise awareness of the symptoms of, and dispel some of the stigma surrounding lung cancer.

2

The Goals

Spreckley was tasked with producing a patient case study of a young woman who was being treated at the centre for lung cancer. The aim was to pitch this story to key national outlets and gain as much reach as possible in order to raise awareness and to also solidify Leaders in Oncology Care as being at the forefront of cancer care.

Spreckley undertook interviews with Alisha (the patient), her family and the consultants involved in her treatment to build a full picture of her journey with cancer. Alisha was very keen to remove some of the stigma attached to lung cancer and the assumptions she had encountered of it being self-inflicted through smoking. Alisha had in fact never smoked in her life.

A full write-up of Alisha’s story was drafted and initially pitched to a key contact at The Press Association. This resulted in a number of fantastic pieces of national coverage, which Spreckley followed with wider consumer and regional coverage.

3

Achievements

Alisha’s story

Over 20 dedicated pieces of coverage were generated on Alisha’s story, including in national newspapers, regional targets, women’s lifestyle magazines, consumer news sites and on the TV.

Media coverage

Key pieces of coverage included: The Independent, Daily Mail / Mail Online, Huffington Post, The Sun, London Evening Standard, Bella, Grazia.

Television interview

Alisha was also interviewed live on ITV News about her journey and the common symptoms of lung cancer.

Media reach

The circulation figure for all of the combined coverage reached over 450,000,000.