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1

The Client

 

The-Music-MiracleThe Music Miracle book is a compilation of research and studies identifying the link between teaching toddlers and children music and increased intelligence. The launch of the book was to raise awareness of Moosicology, a teaching music package for children.

2

The Goal

Set up by a husband a wife team, the overall aim was to launch the book, generate sales and draw attention to the Moosicology music website to generate sales for the product. Spreckley was commissioned to develop a strategy that brought maximum attention with thought leadership commentary and educational features.

With the aim of generating widespread attention, Spreckley engaged with a high profile personality, Alex James of Blur and secured his support to endorse the book and its ethos.

3

Achievements

BBC Breakfast live with Blur

BBC-Breakfast

Spreckley achieved prime time broadcast slot on BBC Breakfast TV – a live interview with the founder of Moosicology and supporter, Alex James of music band, Blur.

Campaign coverage

The campaign generated 65 pieces of coverage secured over a 3 month period, including the following:

  • Front page leading double page story in the supplement of The Sunday Telegraph
  • Double page feature in The Times magazine plus a full page
  • The Guardian newspaper

Over 500 books sold in 24 hours

The prime time slot brought overnight success to the The Music Miracle book. Over 500 books were sold over the course of the next 24 hours, moving the book to the top spot as the No.1 bestseller on Amazon within the parenting category.

Well reviewed

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Moosicology was also reviewed amongst bloggers and parenting titles.

Great score

Great-score

A total gross audience reach was approximately over 130 million with a PR value of 1.2 million.