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1

The Client

Simon-Moyes2

Mr Simon Moyes is an established and highly experienced independent Orthopaedic Consultant Surgeon with clinics within 130 Old Broad Street and The Wellington Hospital.

Operating solely within the private sector, Mr Moyes specialises in arthroscopic surgery for the ankle, shoulder, knee and foot. His patients are generally either referred by GPs or physiotherapists or are self-referred.

2

The Goals

In this light, Mr Moyes was keen to raise the profile of the clinic to the consumer and vertical media, GPs, therapists, particularly targeting sectors mainly within the leisure and sporting fields.

Spreckley delivered a media relations strategy that increases the profile of the clinic, its service and expertise. Thought leadership comment was offered to journalists based on newsworthy topics.

Spreckley also developed content strategy and full management of the Simon Moyes digital platforms; the online Blog, Twitter and Facebook.

3

Achievements

National coverage

Over 153 pieces of coverage secured over a nine month period, of which 8% were featured in the national newspaper media including The Times, The Huffington Post, The Mail online, Daily Express and the Daily Mirror.

A thought leader in Orthopaedics

Simon-Moyes-operation

Simon Moyes was provided expert comment within each of the placed articles, positioning him as a thought leader in Orthopaedics.

News jacking

As part of a news jacking tactic, Simon Moyes was quoted within over 100 pieces of coverage across most regional titles in the UK.

Target objectives

Sports

Key topical sectors and themes published were in line with objectives, this included; Sports injuries, Skiing, Tennis, Rugby, Bone Health and Exercise.

Simon Moyes e-newsletter

Spreckley also compiles branded Simon Moyes newsletter highlighting current topics and services every quarter. The newsletter brings direct referrals to the clinic distributing to a highly targeted list, including GPs, Chiropractors and Physiotherapists.

Simon-Moyes-eblast