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The Client

The Cloud Industry Forum (CIF) is a not-for-profit membership organisation that works to educate end user organisations about cloud computing and campaigns for better standards in the industry.


The Goals

Spreckley has been working with CIF since it was first established in 2008 with the aim of establishing it as the leading authority on cloud computing in the UK. CIF’s position in the industry requires it to understand what the market is thinking – not only end users but the Cloud providers themselves – so Spreckley established a market research programme that would provide that insight and fuel PR campaigns, but also be of value to its members.

Now in its sixth year and conducted biannually through Spreckley’s research partner, Vanson Bourne, the research programme has helped to build CIF up as the go-to source of knowledge about cloud computing for journalists, industry professionals and end users and has raised CIF’s profile significantly.

With a body of research that spans back to 2010, CIF now has an important and informed voice in the market, able to discuss how the industry has changed since that time and make informed predictions about how it may yet evolve – from a PR and media profile point of view, this has been invaluable.



Media coverage

In 2015 CIF received over 500 media clippings, in titles such as The Guardian, City A.M., The Register and
Cloud Pro.

Audience reach

Total audience reach equated to roughly 30 million, with a total PR value of around £200,000.

Year-round knowledge

Fuel for the PR campaign year-round, with the research providing CIF with the knowledge and authority to comment on the latest developments in the industry.


Infographics based on the research for use on social media to drive engagement.

Social media boost

This has helped the CIF Twitter account achieve the 22nd place in Onalytica’s 2016 list of the top 100 cloud influencers on the platform.


Roundtables with leading IT trade publications such as Data Centre Solutions, IT Pro and Information Age.

Opportunity talks

Speaking opportunities at trade shows such as Cloud Expo Europe, Cloud World Forum and Enterprise Cloud Computing & Virtualization.