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1

The Client

Syncsort provides fast, secure, enterprise-grade big data integration software that helps data-intensive organisations process information faster and smarter.

Datacentre2

2

The Goals

Spreckley was tasked to introduce Syncsort to the press and analyst communities in the UK, France, and Germany. Key focus areas were Syncsort’s expertise and product portfolio, the strategic business benefits of big data analytics, and the impact of the Hadoop open source platform.

Hadoop-mug

3

Achievements

Spreckley’s strategy revolved around a combination of highly-targeted media and analyst outreach and thought leadership campaigns tailored to technology, business, and vertical media, with tactics including a press tour, research-led thought leadership campaign and event support.

Extensive coverage

Over 180 pieces of coverage across national, technology, and vertical press in the UK, France, and Germany.

Successful articles

By-lined articles published in Flybe Uncovered and on Guardian online, CBR cover story and CEO interview, multiple articles in Information Age and ZDNet UK, channel coverage in Channel Pro, thought leadership in The Marketer, Vanilla Plus, and Developing Telecoms.

 

In France and Germany

French coverage in top technology titles L’Informaticien and LeMagIT, German coverage in Speicherguide and Heise Online.

Media briefings

23 media briefings, including the BBC, The Economist, Mergermarket, The Register.

Analysis firms briefings

Briefings with analysis firms including Bloor, Quocirca, euroLAN, and Intelligent Business Strategies.