Leading stationery manufacturers, Tollit & Harvey turned to Spreckley to create an innovative campaign to promote its brand in the business to business market and to drive traffic to its website. With other stationery manufacturers focused on targeting office suppliers, Spreckley suggested looking at the creative and inspirational uses of stationery. With a range of Note Books under the Europa brand in its product portfolio the creative concept of doodling was developed.
To give the campaign credibility, Spreckley contacted a leading graphologist who was able to provide expert advice on the art of doodling. The graphologist helped Spreckley create a survey for the campaign and using the results, Spreckley promoted Tollit & Harvey via an intensive media relations programme and also through the use of the Tollit & Harvey website. In the first week of the campaign, the website received over 2,500 hits, over 250% more than average.