for pr virgins
ON A GOOD DAY, public relations can
be one of the most interesting ways of earning a living. Plenty
of variety. Never-ending creative challenges. Intellectually
stimulating. Bright people.
Here - for those awaiting their first public relations
experience - is a brief summary of our world:
PUBLIC RELATIONS now covers a
greater range of persuasion skills than ever before. We fill the
enormous void between advertising and sales promotion with a
breathtaking array of techniques.
WE GET companies, products and
services noticed by those who matter through a combination of
clever ideas, contacts, years of practice and hard work.
SOMETIMES we do it by being noisy
and colourful: at other times we are subtle and invisible.
WE ARE MASTERS OF THE MEDIA;
organisers par excellence; dreamers, writers and designers;
charmers of birds out of trees and experts in all forms of
communications related to public relations.
AT CORPORATE LEVEL we help
organisations by being strategic and advisory, sophisticated in
our use of communications techniques whether the need is
positive and promotional or defensive and protective.
ALWAYS the essence of good public
relations lies in understanding people - our different audiences
- looking at life from their point of view, providing them with
information that attracts their interest, satisfies and
motivates them to do something.
That's PR in
a nutshell. And congratulations - you've just lost your PR
virginity!
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