Blogger and celebrity engagement takes Smart Turnout to a new level

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The Client

Smart Turnout is a quintessentially British menswear brand, which includes ranges of caps, ties, braces, socks, and watch straps, favoured by many celebrities.



The Goals

Smart Turnout wanted to increase blogger and celebrity engagement in order to widen exposure amongst consumers both in the UK and US, driving web traffic and ultimately sales for the company. Spreckley was also tasked with acting as a soundboard for the brand’s expansion, assisting with stockist support and event guidance in-line with the launch of the first Smart Turnout store.



Smart Turnout initially brought Spreckley on for
 a small one-off project. However, with immediate results secured, the brand quickly became a full-time retained client.

Product placement coverage

Spreckley secured significant product placement coverage for the product line in The Independent, GQ (UK and US), Esquire, Attitude and Gay Times.

One Direction wear Smart Turnout

Maximising the existing celebrity fan base, Spreckley worked to secure coverage 
for One Direction as wearers of the brand, whilst increasing the famous following to include: Labrinth, Ed Drewett, JLS and the cast of Made In Chelsea.


National coverage secured

Ensuring the growth of the brand was communicated, Spreckley secured multiple pieces of national coverage including The Sunday Times, Sunday Express and The Independent on Sunday; to highlight a recent investment in the company by Nick Jenkins (founder of

Breakfast at Selfridges

Providing stockist support, Spreckley managed a drop-in press breakfast at Selfridges to launch the brand’s first department store pop up, generating over twenty pieces of coverage, including key blogs such as A La Male, Clothes Make The Man and For The Young Dude.


First flagship store

With the brand expanding, Spreckley worked with Smart Turnout to manage the launch of the brand’s first flagship store in Princes Arcade, London – securing a quarter page feature in the Daily Telegraph as a result.