Spreckley launches X.B. – a taste of luxury

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The Client


X.B. Sex On The Beach is an exciting addition to the luxury drinks market, based upon the popular cocktail.


The Goals

To launch X.B. Sex On The Beach in the UK and position it as THE drink for high-end clubbers, in order to drive the brand forward both in the eye of the consumer and suitable stockists.



Working in-sync with the branding agents, Spreckley implemented a strategy that combined celebrity, event management and press coverage
 to drive the brand forward, both in the eye of the consumer and suitable stockists.

Maddox Beach Club event

Spreckley managed X.B.’s sponsorship of the Maddox Beach Club during the London 2012 Olympics, working with the client to ensure maximum brand exposure for the launch and generating visits from the likes of Look, Stylist, Heat, Elle, Tatler, Cocktail Lovers, Bon Vivant, Good Housekeeping, Telegraph, ITV and Metropolitan.

DSTRKT Celebrity launch

In addition to the soft launch in July, Spreckley handled the official UK launch at DSTRKT nightclub, including a special performance 
from Busta Rhymes. This event involved securing 
a strong celebrity attendance including Mark Ronson and Duffy. With follow-up used to generate coverage for the party online via Reveal, Sky Showbiz and The Mirror.

Video interviews

Spreckley filmed both events (including an interview with Busta Rhymes), used on the brand’s social networks.


Introduction to the trade press

On top of these exciting events, Spreckley launched the brand to the trade press, securing coverage in the likes of Bar Magazine, Diffords Guide, Drinks Brands, The Drinks Business, as well as Pub & Bar magazine.