AI PR for companies building products, platforms and infrastructure

In an increasingly crowded market, we help companies across the full AI ecosystem gain recognition as key components of the AI revolution. From foundation model labs to AI infrastructure providers, GPU and semiconductors, and applied-AI startups.

Speak to us about how we can tell your story to the press, buyers and investors.

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Why AI companies need specialist communications

Why AI companies need specialist communications

AI is uniquely complex and challenging to communicate. Technical complexity gets lost in translation, markets are crowded with exaggerated claims, and some initial hype has turned to scepticism. While regulators and journalists scrutinise every promise, our specialists understand the technology, respect the evidence, and know how to build credibility.
AI infrastructure PR

AI infrastructure PR

The infrastructure powering the AI boom has become as much a part of the national story as the benefits of the technology itself. Data centres, compute providers, GPU and chip makers, networking, storage and energy companies are the backbone of AI. We help infrastructure players articulate why they matter now.
"Working with the Spreckley team has been a great experience. Their proactive communication and strategic approach to positioning EDGX in the space sector made a real difference."
Nick Destrycker
Founder and CEO at EDGX

Enterprise AI and generative AI

Enterprise AI solutions need to prove value and communicate it clearly. We help enterprise AI companies cut through with messaging grounded in real deployments and measurable outcomes, turning technical capability into the business case that wins procurement.

AI governance, security and reputation

As regulation rolls out and scrutiny intensifies, we help AI companies make responsible claims, navigate emerging regulation, communicate security credibly and operate with transparency.

How we can support AI companies

Messaging and positioning

We build clear, credible positioning for AI companies, translating technical differentiation into narratives that resonate with investors, customers and press, without overclaiming or drowning in jargon.

Media relations

We secure coverage that matters, building relationships with AI-literate journalists and outlets to place your story accurately, credibly, and ahead of competitors in a crowded news cycle.

Media relations

Analyst relations

Analyst houses and sector specialists are as crucial to your recognition as leading journalist. Our experts shape how you’re categorised, evaluated and positioned in the reports enterprise buyers actually trust.

Analyst relations

Thought leadership

We turn technical expertise into original commentary, bylines and speaking opportunities, positioning your leaders as credible voices shaping the AI conversation.

Product and platform launches

We plan and execute AI product launches that build momentum from day one, coordinating messaging, media, and timing to maximise visibility and credibility from the start.

International communications

Through our network of owner-driven and independent global partners, we can reach every corner of the globe and manage it from our team in London. We are also an international PR agency well positioned to lead and manage International English language markets, coordinating across western Europe and the US.

International PR

Corporate reputation

We have four decades of experience shaping durable reputations for businesses in technology. For AI companies curating perception amongst investors, customers and regulators, we know trust compounds over time rather than depending on any single news cycle.

Corporate reputation

AI, visibility, search & media audit

Measure how your organisation is seen, discovered and referenced across media, search engines and AI platforms.

Our AI, visibility, search & media audit assesses your brand’s reputation, digital footprint, media presence and discoverability.

We analyse how your organisation appears in news coverage, search results and AI-generated responses, benchmark performance against competitors, and identify opportunities to strengthen visibility, authority and influence.

Combined with ongoing strategic counsel, we provide expert guidance on thought leadership, messaging, reputation management, content strategy and AI-era discoverability, helping your organisation stay visible and credible.

Who we work with

We work across the full AI ecosystem. From early-stage startups, to scaleups managing rapid growth, infrastructure providers powering the underlying technology, enterprise platforms and established technology companies expanding into AI, each stage brings different challenges, and we tailor our approach accordingly.

FAQs

Your questions answered.

How do you measure success?

We measure impact through the calibre of press coverage secured, how clearly your technical differentiation comes through in that coverage, and how you stack up against competitors for visibility. Where useful, we’ll agree specific KPIs upfront. Ultimately, Spreckley’s AI communications work is built to create the kind of credibility and trust that turns into funding, partnerships and commercial pipeline, with clear reporting showing exactly what worked.

How do you approach PR for a company still pre-launch or in stealth?

We work with pre-launch AI companies to build relationships with key journalists and analysts ahead of time, develop positioning that’s ready to deploy the moment you go public, and ensure you are ready for a high-impact launch.

When will we see results?

Our PR campaigns can deliver results within weeks and build momentum over time. We’ll agree realistic milestones upfront and report regularly, so you always know what’s landing and what’s building.

How do you translate complex AI technology into messaging non-technical audiences understand?

We work closely with you and your technical experts to properly understand what you’ve built and why it matters, then strip away jargon to communicate this effectively with press, analysts and potential buyers and investors. The goal is messaging that anyone can grasp in seconds, while still standing up to scrutiny from someone who understands the technology deeply.

What determines the cost of an AI PR campaign?

Costs vary depending on scope, sector and objectives, from focused one-off campaigns to ongoing retainers. Get in touch for a tailored quote.

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