— Lukas Gmys, Director of Growth (STX Next)““Our partnership with Spreckley has allowed us to get the word out and build a foundation for further expansion in the UK. Sean and his team of dedicated account managers have been instrumental in making this happen.”
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B2B tech PR
The pace of change in consumer and B2B technology innovation is breath-taking.
B2B technology PR understands this and works hard to find the most effective way to tell your story in order to grow your visibility and credibility with customers, partners and the wider public.
Let's discuss your technology PR campaign.
Innovations in areas such as artificial intelligence (AI), machine learning (ML), the internet of things (IoT), 5G mobile connectivity, big data, the cloud, and virtual (VR) or augmented reality (AR), continue to drive enterprise technology. We understand how these can add value to a business.
↹ Extensive industry experience
Based in London, but with an international reach through Global Coms’ collection of international agencies, Spreckley has worked with some of the world’s most innovative and cutting-edge startups, fast-growing SMEs and larger, long-established global brands for over three decades.
🗠 Results that matter
From creative content development through to proactive media and analyst relations, our technology and B2B tech PR teams are able to create and deliver the best public relations strategy to ensure your business stands out as an expert and thought leader in this incredibly fast-moving and crowded market.
Enterprise Technology Public Relations
Clients buy solutions to problems, not technology.
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Consistency in digital transformation and business continuity are two of today’s key considerations for technology developers, buyers and users. Any innovative B2B technology solution that can help businesses work smarter, more productively and flexibly, or that can offer direct and measurable increases to operational efficiency is well-placed in today’s marketplace to gain a significant new number of customers.
➤ brand strategy
➤ digital public relations
➤ integrated campaigns
➤ analyst relations
➤ social engagement
Companies specialised in areas including artificial intelligence (AI), machine learning (ML), the internet of things (IoT), 5G mobile connectivity, big data analysis, smart cloud storage, virtual reality (VR) and the ongoing shift to what is widely referred to as “Industry 4.0” continue to drive innovation in enterprise technology sector and we can help them obtain visibility for their solutions.
➤ content marketing
➤ crisis communications
➤ media relations
➤ growth marketing
➤ research & measurements
Ready to discuss your next project?
PR campaigns for the tech sector
We love what we do, so you know you're working with a switched-on team that looks after your organisational needs whilst always ensuring that the business case is kept in focus.
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Understanding how a specific new tech solution can add value to a potential customer’s business is vital when devising effective PR campaigns. This informs the strategy, the messaging, the research and how we measure success.
Whatever your goal, from raising investment or increasing your brand awareness through to establishing and maintaining a high level of customer trust and loyalty, we offer a range of approaches to ensure your key messages are properly communicated to the right audiences.
From creative content development through to proactive media relations, our B2B tech PR teams are able to create and deliver solid public relations campaigns to ensure your business stands out as an expert in this creative but highly competitive market, where new players constantly emerge.
Why start your tech PR campaign with Spreckley?
Substantial hands-on experience in the tech sector delivering impactful campaigns for clients of all sizes, from tech startups to SMEs and large enterprises.
What other services does Spreckley offers?
Public relations in general involves cross-disciplinary expertise and skills, ranging from the now-traditional press kit development to cutting-edge digital marketing tactics, like search engine optimisation, digital content and data analysis to understand results. We can cover almost everything in this respect, either in-house or through our work partners.
How is pricing determined?
As a general rule, we offer all clients a highly competitive gold, silver and bronze pricing structure to ensure we deliver the right campaign for every budget. Depending on your specific needs, we can adjust the campaign plan to include or exclude certain services, to ensure we achieve maximum impact within budget.
How do you measure success?
Share of voice (SoV) is the key metric that Spreckley uses to accurately measure the impact and effectiveness of all of our PR campaigns, helping us and you to understand how the PR work is delivering against your business objectives and goals.
We also make use of various data analysis tools and systems to understand how a campaign is performing online, whether it’s paid social, paid search, brand mentions or website traffic.
Do you also offer PR services for other countries?
We do. Being part of a global network of specialised PR and marketing agencies we’re able to plan and execute PR campaigns across 70 countries around the world under a single contract.
Financial PR
As a financial communications consultancy, we advise public & private companies, as well as high profile individuals on all matters pertaining to their image.
Renewables PR
Devising and executing powerful renewable energy & greentech PR campaigns to effect changes at all levels and promote a sustainable economy.
Healthcare PR
Integrating the best of public relations with other disciplines to bring programmes to life across multiple channels and create real success.
Retail PR
We help our clients in the retail sector to shape their communications for the digital age and remain competitive against their peers.