Purvai Dua, Account Executive

 

 

What’s been the most exciting PR campaign you’ve worked on and why?

Each PR campaign is unique and exciting in its own way. I have been really fortunate to have worked on various interesting campaigns within months of joining Spreckley, with each challenging my understanding and vision for the client. One recent campaign that I thoroughly enjoyed working on was for our client Inmarsat, which involved collaborating with strategic global partners and using satellite and machine learning for wildlife conservation. It was really interesting to work on a global campaign aimed at demystifying the complex world of satellites and sensors, and also shining a spotlight on the wider importance of wildlife conservation.

 

What do you enjoy the most about working at Spreckley?

I’ve only been here a few months, but I can definitely vouch for great office vibes, an open-door policy with senior management, and plenty of growth opportunities.

 

How did you hear about Spreckley and why did you want to join?

I was looking to make a transition from my business media background and decided to start my PR innings with a successful B2B tech agency. It has been enormously rewarding so far.

 

If you weren’t in PR, what would you be doing instead?

If it was not for my love of media and PR, I would be an ‘Instagram farmer’, using social media to build and promote a sustainable business model.

 

Tell us one thing about you that surprises people?

I rejected an offer from London School of Economics to pursue my masters degree at the University of Westminster. True story – I still have the acceptance letter framed in my bedroom.

 

If you could have any superpower, what would it be?

On most days I feel like a cat trapped in a human body. So maybe the ability to switch into a cat’s life (living in a penthouse) and have a human pay my rent. Meow.

 

What do you spend too much money on but you don’t regret?

Crime fiction and fashion (not necessarily in that order).

 

What do you collect, and why?

I have recently got into the habit of collecting postcards from every city I visit. As a student of literature, there is a sense of romanticism in looking at a city through the eyes of a photographer, especially if they are vintage shots. My most prized ones are from Bruges, which date back to the 1940s and have scribbled notes from a family to their loved ones. I might even do a Twitter campaign to find their real owners.

 

Favourite quote

‘Dreams demand hustling’.