Tech PR consultancy reinforces its commitment to the region after joining Scottish tech trade body, ScotlandIS
The Scottish tech sector is continuing to punch well above its weight, reinforcing its position as one of the most progressive tech hubs on the planet. This is according to tech PR consultancy Spreckley which has reaffirmed its commitment to the region after joining ScotlandIS, the trade body for digital technology within Scotland.
Over the past few years Scotland’s tech sector has grown at an astonishing rate (43.4 per cent over the last five years) second only to London, with increasing start-up activity creating a wide range of new entrants to the market, within key regions of the country, including Edinburgh, Glasgow, Dundee, Aberdeen and central Scotland.
Binding these communities together is ScotlandIS, the trade body for the digital technologies industry, representing software, IT, telecommunications businesses and digital agencies, from multinationals with a Scottish base to start-ups. Currently, it has over 270 registered members providing an array of initiatives, education and resources which is designed to continue supporting and growing the digital economy within Scotland.
Most recently, its annual survey of the digital landscape in Scotland revealed it to be a sector in rude health, as findings showed a continued growth in sales, profits and headcount, generating over £5bn for Scotland’s economy. Nick Bird, account director for Spreckley Scotland believes that as the Scottish tech sector continues to go from strength to strength new and existing businesses will look to tap into the enormous potential of the market.
“The Scottish tech sector is booming – often there is a tendency to overlook regional markets in favour of staying loyal to cities such as London but in doing so, untapped potential is being overlooked and that is very much the case in Scotland. The latest research from ScotlandIS reinforces this and demonstrates why digital technology it is so important to the country’s future.
“For us at Spreckley it is important we remain plugged into this and that is why we have taken up membership. The group’s insight and knowledge will provide a fantastic outlet to expand our own presence in the region as well as allowing us to offer our continued support when it comes to driving innovation within Scotland.”