ONE DAY WORKSHOP:
22nd March 8.30am – 5.00pm Farringdon, London
We’re excited to be hosting a workshop in collaboration with award-winning author and founder of the Brand Arrow Bruce McKinnon, aimed at startups and small business founders targeting growth through a cohesive brand strategy.
The workshop is limited to six businesses, with attendees referred by Spreckley receiving an exclusive 20% discount. The full cost is £950 excluding VAT for one company delegate, or £1,500 excluding VAT for two delegates from the same company.
Use the discount code BAG2 at checkout for £760 (excl VAT) for individual delegates and £1,200 (excl VAT) for two delegates from the same company
All attendees receive a Brand Arrow worksheet, access to the interactive Brand Arrow framework and a copy of the award-winning book (authored by Bruce himself) ‘What’s Your Point?’
The overall aims of the workshop include defining the Unique Selling Point of your business, communicating key benefits, defining your competitive advantage, capturing vital sales messages and aligning values for increased performance.
Businesses that complete the workshop will emerge with all of the outcomes below they can immediately implement across their organisation:
- A clear vision
- An elevator pitch
- Their key messaging
- A segmented target audience
- Six core values
Ultimately, businesses without a clearly defined brand struggle to convey exactly what they stand for and what makes them unique to both customers and employees.
Sculpting a cohesive brand image holds the key to a strong sales pipeline and a happy workforce – this is why the Brand Arrow framework has been adopted by many businesses in the UK and around the world.