Effective, proactive and well-informed media relations is at the core of any productive public relations campaign.
Contact usMEDIA RELATIONS
Bringing your story to the media
Strategic Approach
Successful PR in today’s always-on 24/7 news cycle encompasses paid, earned, shared and owned media. Working with a media relations agency means generating positive and valuable earned media coverage.
Positive media relations
Positive media relations is about establishing and improving the relationship between a company or brand and the media. In order to tell your company’s or brand’s story well, a targeted and well-executed media relations campaign is essential. Unlike advertising or other forms of paid-for marketing, the real value of proactive and effective media relations is achieving recognition and endorsements from trusted news or industry media outlets.
Whether you wish to increase your visibility in the media, or want to better manage your company or brand’s messaging, our media relations experts are here to help. Our PR consultants provide a critical link between your marketing team and the world’s leading specialist, national or broadcast journalists.
"The team at Spreckley has always been flexible and responsive to our needs, producing a high standard of work across a number of different disciplines."
Understanding the media
Nurturing journalist relationships
Spreckley’s seasoned and experienced PR practitioners nurture and develop their own relationships with the leading, most relevant broadcast, digital and print media outlets and journalists. This enables us to ensure the right media outlets are covering your business’s news and running interview-based features, positioning your executives as thought leaders in their chosen field.
Contact usThrough constantly engaging and interactive with the editors, news writers, broadcasters, columnists, feature writers and other correspondents that are covering your industry, our media relations teams make sure that your message is clearly heard.
Explore our other services
Take a peek through our specialist services
At Spreckley, media relations sits inside a wider PR system. These services keep outreach consistent, evidence-led and defensible when scrutiny increases.
Strategic communications
Sets the narrative and priorities, so press activity ladders up to a clear plan rather than disconnected coverage.
Strategic communicationsCorporate reputation
Aligns stakeholder trust-building with what appears in the press, so reputation is reinforced by consistent proof, not claims.
Corporate reputationContent strategy
Creates the assets journalists use: research, briefs and thought leadership that translate expertise into publishable stories.
Content strategyAnalyst relations
Builds third-party validation with industry analysts, reinforcing the same positioning that appears in coverage and buyer conversations.
Analyst relationsCrisis communications
Adds protocols and rapid messaging when coverage turns hostile, keeping responses factual, calm and consistent under pressure.
Crisis communicationsFAQs
Your media relations questions answered
What is media relations?
Media relations is the disciplined work of earning relevant coverage by connecting a company’s news, expertise and perspective with the right journalists and outlets. Done well, it builds visibility and credibility through trusted third-party reporting and interviews.
What to expect from a media relations agency?
A media relations agency builds the plan, develops news angles, writes press materials, and pitches stories to targeted journalists. It also organises briefings, interviews and press visits, prepares spokespeople for scrutiny, and tracks coverage quality and message pull-through.
How are long-term journalist relationships built and maintained?
Strong relationships come from sustained, respectful contact: understanding each journalist’s beat, supplying accurate information quickly, offering credible spokespeople, and being useful beyond announcements. Spreckley’s practitioners emphasise ongoing engagement with editors and correspondents covering the sector.
Why does earned media matter more than paid placement?
Paid media buys placement; earned media is won through relevance and trust. Because coverage is editorially chosen, it carries more weight as proof, helping brands secure recognition and endorsement from outlets audiences already rely on.
How is media relations success measured?
Measurement starts with the result sought, then tracks coverage quality, share of voice, message pull-through, and interview placements, plus downstream signals such as site engagement or enquiries. AMEC’s frameworks promote evaluating outputs alongside outcomes across channels.