Successful PR in today’s always-on 24/7 news cycle encompasses paid, earned, shared and owned media. With media relations focusing almost entirely on generating positive and valuable earned media coverage.
Positive media relations
Positive media relations is about establishing and improving the relationship between a company or brand and the media. In order to tell your company’s or brand’s story well, a targeted and well-executed media relations campaign is essential. Unlike advertising or other forms of paid-for marketing, the real value of proactive and effective media relations is achieving recognition and endorsements from trusted news or industry media outlets.
"The team at Spreckley has always been flexible and responsive to our needs, producing a high standard of work across a number of different disciplines."
Understanding the media
Nurturing journalist relationships
Spreckley’s seasoned and experienced PR practitioners nurture and develop their own relationships with the leading, most relevant broadcast, digital and print media outlets and journalists. This enables us to ensure the right media outlets are covering your business’s news and running interview-based features, positioning your executives as thought leaders in their chosen field.Contact us
Through constantly engaging and interactive with the editors, news writers, broadcasters, columnists, feature writers and other correspondents that are covering your industry, our media relations teams make sure that your message is clearly heard.
Explore our other services
Take a peek through our specialist services
A well-executed public relations strategy can drive your businesses’ success.Strategic communications
Establishing and maintaining a great reputation amongst your clients, prospective customers and partners.Corporate reputation
A successful content strategy is centred on creating engaging content that your customers, partners and investors want to read, watch or listen to.Content Strategy
Analyst relations is a crucial part of a successful public relations strategy.Analyst relations
Navigate crisis with proactive and effective crisis communications.Crisis communications