As Warren Buffett famously said, “it can take 20 years to build a reputation and only five minutes to ruin it.”
Effective crisis communications is essential for all modern businesses, helping to build and maintain a high level of trust and a positive relationship between your organisation and the public. Well-planned, pre-emptive crisis management and communications protects your brand’s reputation.
Proactive crisis comms
Proactive and well-planned crisis communications is essential to combat any damaging news, leaks, rumours or other sensitive business information, that can travel faster than ever before in today’s connected social media world.
Maintain trust & credibility
Businesses and brands need crisis communications experts to maintain a high level of trust and credibility with their customers, investors, business partners and other members of the public.
“Our partnership with Spreckley has allowed us to get the word out and build a foundation for further expansion in the UK. Sean and his team of dedicated account managers have been instrumental in making this happen.”
Preparation is everything
A crisis can consist of anything, from a minor mistake through to a serious error of judgement or even a natural disaster: essentially anything that could lead to negative news coverage that can negatively impact your reputation, erode your level of trust with the public and potentially lead to financial loss.
As it is impossible to foresee a crisis occurring, it is essential that you prepare a crisis communications plan and strategy to minimise the potential impact of any threats to your public reputation. We make it our business to understand our clients, their businesses, services, products and technologies, in order to create the most appropriate crisis communications strategies and tools for any eventuality.
Our crisis communications management teams are always on hand to ensure your business reputation remains intact throughout any crisis.
Best practices and processes
An effective crisis communications strategy should include a set of best practices and processes to manage any potentially negative news about your brand, business or organisation. Preparation is everything. After all, the worst possible time to develop a crisis comms strategy is after a crisis has occurred. We develop the most effective crisis communications strategies for our clients, depending upon their individual needs and objectives.Contact us
Our expert crisis communications teams can help you to create a crisis communications plan, to media train and pre-brief your key spokespeople, help your in-house team with access to any relevant independent experts and ensure that your customers, partners and the public are properly updated by the media, social media and any other relevant channels.
Explore our other services
Take a peek through our specialist services
Developing an effective public relations strategy is not only about media relations. A PR strategy is both a long-term plan and an agile tool that helps a company, brand or organisation achieve its business goals.Strategic communications
Our teams work to carefully curate our clients’ image management and protect how their brand is perceived by the public.Corporate reputation
Crafting high quality and relevant content that positions you as the expert in your industry.Content strategy
Effective, proactive and well-informed media relations is at the core of any productive public relations campaign.Media relations
Connecting your business with industry experts and thought leaders.Analyst relations