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Public Affairs & Government Relations

public affairs PR

Shaping policy

We help organisations shape opinion and policy through impact driven public affairs campaigns that reach policymakers, government stakeholders, industry partners and the public.

The policy landscape is increasingly harder to navigate and public trust harder to earn. The best public affairs campaigns align policy and regulation objectives with compelling narratives to earn credibility and trust.

Through our partners Red Rose Associates and My Friday, we craft campaigns that influence where it matters most, strengthening relationships and shaping public debate. Red Rose brings with it years of experience in  relationship building, ministerial engagement, parliamentary strategy, regulatory campaigns and political intelligence across Westminster.

My Friday, which specialises in EU policy strategy and influence, regulatory stakeholder engagement, and integrated multi-market policy comms, brings with it a network in Brussels. Together they combine to offer expert guidance in integrated UK and European government relations.

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40 years of experience

From our offices in the heart of London and with partners on the ground in Brussels and Brasília, Spreckley and its network has steered campaigns that have shaped policy and influenced outcomes across central, local and European governments. Our teams have experience driving impactful campaigns to shape influence in government, parliament and policy.

Our partners

Spreckley is supported by a network of experienced policy, political and communications specialists. We work seamlessly with both international strategic advisor My Friday and partner-led advisory firm Red Rose Associates. Our work reaches the UK, Europe and beyond, spanning a variety of causes across the political spectrum. Our partners are experts in working with organisations facing complex regulatory, political and reputational challenges, providing senior-led advice and delivering targeted engagement with government, parliament and key stakeholders.
My Friday Red Rose Associates
"I would recommend the team at Spreckley to anyone seeking a highly effective, creative, positive, enthusiastic, enjoyable group of professionals able to deliver, as well as push you in the best direction for success in raising public awareness."
Nikki Rudnick, Global Communications Lead at the Resilient Cities Network

Meaningful results

Our expert partners use their knowledge to deliver meaningful results.

Campaigns that drive public discussion, governmental change and policy outcomes are at the heart of our strategy. We know how to engage with stakeholders, shape parliamentary strategy, utilise political intelligence and delivered integrated campaigns.

Common challenges

Through our partners, several core challenges are solved for clients. Helping organisations to navigate political risk, secure regulatory change and tell their story with impact to reach the people that matter. All of this is measured along the way to ensure it remains relevant to your organisation’s goals.

Today, organisations operate in an increasingly fast changing political and regulatory environment where policy can shift as rapidly as public perception. Effective public affairs requires continuous monitoring, strategic insight and the ability to anticipate and react to political change to ensure you are a key part of the conversation.

Establishing and maintaining meaningful relationships with policymakers, regulators, and industry stakeholders is more challenging than ever. Successful public affairs programmes require targeted engagement, understanding and credible messaging that can sustain stakeholder relationships and build trust and influence debate.

It’s increasingly difficult to separate policy engagement from wider reputation management. Organisations require an integrated and cohesive strategy that aligns with messaging, ESG priorities, media engagement, and stakeholder expectations. This approach ensures organisations communicate with clarity, protect credibility and build trust with both decision-makers and the public.

Policy and regulatory expertise

Our outsourced, white-label team includes experts in ministerial engagement, parliamentary strategy, and policy specialists who understand how regulation is made and how to influence it. From drafting consultation responses and producing policy papers to preparing spokespeople for select committee appearances and building coalitions of support, you need hands-on expertise that delivers real regulatory impact.

Through our partnership with Red Rose Associates based in London with deep roots in UK government relations, and My Friday, with a wealth of experience in Brussels, we deliver strategic and integrated policy communications campaigns.

Both are independently regulated specialists operating within their respective areas of expertise. We combine their distinct capabilities in an integrated way, enabling us to deliver integrated government relations support while maintaining the highest standards of governance, compliance and client service.

What we offer

See how we can get your voice heard.

Policy Intelligence & Monitoring

Real-time policy, regulatory and legislative monitoring across the UK and Europe, tracking the issues that matter and ensuring you stay informed.

Stakeholder Mapping & Engagement

Identifying and mapping key stakeholders, assessing their influence and developing targeted engagement strategies that build productive relationships with policymakers, regulators, industry bodies and advocacy groups to support your strategic objectives.

Political & Institutional Engagement

Building and managing strategic relationships with parliamentarians, ministers, civil servants, regulators, analysts, and European institutions, delivering targeted engagement programmes and stakeholder forums that strengthen influence, inform decision-making, and support long-term business objectives.

Public Affairs Campaigns

Delivering integrated public affairs campaigns that combine stakeholder engagement, coalition building, third-party advocacy, and strategic partnerships to mobilise support, shape debate, and influence policy outcomes.

Market Entry & Expansion Advisory (UK & Europe)

We help organisations navigate new markets through political and regulatory due diligence, stakeholder engagement strategies, political intelligence, and tailored public affairs playbooks that support effective market entry and long-term success.

Training & Capability Building

Equipping leaders, boards, and in-house teams with the knowledge, skills, and confidence to navigate political and regulatory environments through tailored training, risk briefings, crisis simulations, and stakeholder engagement workshops.

Measurement, Evaluation & Reporting

Influence, engagement, and campaign effectiveness is regularly measured to provide clear reporting and enable continuous strategic optimisation.

Integrated media campaigns

Paired with proactive political and trade media engagement, journalist roundtables, and crisis support, we make sure your voice carries weight when and where it counts most with our strategic campaigns.

George
Candon

[ Founder & CEO at My Friday]

Paul
Nicholson

[Partner at Red Rose Associates]

Pete
Bowyer

[Partner at Red Rose Associates]
Energy and Green Tech

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FAQs

What is public affairs & government relations?

Public affairs and government relations is the practice of building strategic relationships between organisations and the people who shape policy. It involves monitoring legislation, engaging decision-makers, and ensuring your organisation’s voice is heard where it matters, in the corridors of power.

How do you engage with policymakers & government stakeholders?

Our partners build genuine, sustained relationships with MPs, ministers, civil servants, and regulators through our campaigns. In briefings, consultations, all-party parliamentary groups, and direct advocacy, experts position your organisation as a credible, trusted voice that policymakers actively want to hear from.

Which sectors do you specialise in?

With more than four decades of experience in B2B technology, financial services, energy, health tech, space and defence, supply chain and more, our partners specialise in sectors where policy environments move fast and the stakes are high. Our teams brings deep sector knowledge, meaning we understand your regulatory landscape and speak your language from day one, not after a lengthy onboarding period.

How is success measured?

Success looks different for every client, but typically spans policy outcomes, stakeholder access, legislative influence, and reputational positioning.  Clear KPIs are agreed upfront and report against them consistently and honestly throughout engagement.