Contrary to popular opinion, developing an effective public relations strategy is not only about media relations. A PR strategy is both a long-term plan and an agile tool that helps a company, brand or organisation achieve its business goals.
In today’s always-on, 24/7 social media age, any useful PR strategy is an ‘integrated’ strategy, comprising media, social media, physical and virtual events and more. An integrated PR strategy has to encompass all forms of paid, earned, shared and owned media, in line with the industry-wide accepted ‘PESO model’.
An effective PR strategy helps to build, establish a business or brand’s reputation through a deep understanding of the impact of the convergence of paid, earned, shared and owned media on the organisation.