About Spreckley

Spreckley is one of the UK’s leading public relations agencies for technology and business-to-business (B2B) technology companies. Over the last 35 years, we have worked with some of the world’s most innovative and cutting-edge start-ups, fast-growing SMEs and larger, long-established global technology brands and enterprises. Based in London, we are global and work through the GlobalCom worldwide network of over 70 agencies. With over three decades’ experience of creating and executing successful technology and B2B technology PR strategies, Spreckley’s specialist technology PR experts and teams bring a deep understanding of B2B technology to every campaign.

Our understanding and passion for technology and B2B tech innovation means that we are truly able to understand our clients’ visions, helping them to develop the most effective and creative PR strategies to meet their individual needs. From increasing our clients’ share of voice in national, international and specialist technology and B2B tech media through to establishing them as experts and thought leaders in their respective fields, Spreckley is the go-to PR agency for technology and B2B technology start-ups, SMEs and enterprises.

About technology PR and B2B technology PR

Consistency in digital transformation and business continuity are two of today’s key considerations for technology and B2B tech developers, buyers and users. Any innovative technology or B2B technology solution that can help businesses work smarter, more productively and flexibly or that can offer direct and measurable increases to operational efficiency is well-placed in today’s marketplace to gain a significant new number of large enterprise customers.

Technology and B2B tech innovation in areas including artificial intelligence (AI), machine learning (ML), the internet of things (IoT), 5G mobile connectivity, big data analysis, smart cloud storage, virtual reality (VR) and the ongoing shift to what is widely referred to as “Industry 4.0” continue to drive innovation in enterprise and B2B technology. Understanding how a specific new technology or B2B technology can add value to a potential customer’s business is vital when developing effective technology PR and B2B tech PR  strategies. At Spreckley, we make it our business to understand both our clients’ technologies and their business strategies and we strive to create effective B2B technology PR strategies and tools to help them achieve their business objectives.

Effective technology PR and B2B technology PR

Spreckley develops the most effective technology PR and B2B tech PR strategies for our clients, depending upon their individual needs and objectives. Whatever your goal, from raising investment or increasing your brand awareness amongst potential customers and partners through to establishing and maintaining a high level of customer trust and loyalty, we offer clients a wide range of winning communications strategies and techniques to ensure their key messages are properly communicated to the right audiences.

From creative content development through to proactive media and analyst relations, our technology and B2B tech PR teams are able to create and deliver the best public relations strategy to ensure your business stands out as an expert and thought leader in this incredibly fast-moving and crowded market.

Why work with Spreckley?

Spreckley has over 20 years’ experience of delivering high-impact technology PR campaigns for some of the world’s leading enterprise technology brands and most innovative B2B tech start-ups and scale-ups.

What services does Spreckley offer technology and B2B technology businesses?

From overarching brand strategy and creative content production through to analyst relations, media outreach and impactful thought leadership campaigns, Spreckley delivers the definitive technology PR and B2B tech PR campaign to meet your business objectives.

How is pricing determined?

Spreckley works with a wide range of technology businesses, from established global brands through to innovative new B2B tech start-ups. As such, on every single campaign we offer all clients a highly competitive gold, silver and bronze pricing structure to ensure we deliver the right campaign for every budget.

How do you measure the results for technology PR and B2B technology PR campaigns and tactics?

Share of voice (SoV) is the key metric that Spreckley uses to accurately measure the impact and effectiveness of all of our PR campaigns. SoV measures the percentage of all online content and conversations about your business or brand, compared with that of your key competitors. It enables Spreckley to provide all of our clients with measurable data based on number of mentions in the media, reach based on circulation or readership, or SoV based on negative or positive sentiment. SoV provides you with quantifiable data that illustrates how your PR activity is delivering against your business objectives and goals.

Can you help us with technology PR and B2B technology PR campaigns in other countries?

Yes. Spreckley is based in London and has an international footprint. We are global and work through the GlobalCom worldwide network of over 70 agencies.