The client
Secure Cloudlink is a British patented cloud services brokerage (CSB) solution, providing both secure identity management and cloud services distribution, which uniquely eliminates the use of passwords.
Unlike other user authentication solutions, Secure Cloudlink does not store, transmit or replicate user credentials ‘behind the scenes’ – removing the security risks, frustrations, system and cost overheads associated with issuing and maintaining passwords.
The goals
To raise awareness surrounding the failings of passwords Secure Cloudlink has looked to communicate with a number of vertical markets – one they are keen to engage with is the public sector.
In targeting vertical markets Spreckley has previously engaged in a series of reactive outreach campaigns, which have focused on providing commentary of high-profile data breaches. While this tactic has been incredibly effective in establishing Secure Cloudlink as a ‘thought-leader’ it is critical that we are also able to drive the news agenda.
To understand the security hygiene of the public sector Spreckley conducted a Freedom of Information (FoI) request amongst 33 London authorities. Four questions were devised and issued, with the feedback then collected over a six-week period. The overall findings made for astonishing reading with one critical standout stat:
“21 out of the 33 authorities have reported a data breach in the past four years including Barnet, Camden, Croydon, Greenwich, Lambeth, Lewisham, Wandsworth, Westminster and the City of London itself”
The strength of the findings played perfectly into Secure Cloudlink’s messaging, notably that greater strides needed to be taken to improve security processes within the public sector.
Through a tailored pitching strategy, Spreckley was then able to secure superb results for Secure Cloudlink amongst both trade tech and vertical sector press titles using the findings. Highlights included London Weekly News, ITPRO, InformationAge and Government Business combining both a strong mix of leading tech titles as well as new media.