Posted:

10 Jan 2025

Empowering digital workspaces with managed services provider Espria

The client

Espria ensure that your technology drives growth and resilience. With comprehensive, future-ready solutions, we provide a foundation for continuous improvement, proactive support, and aligned IT strategy—empowering your business to thrive today and tomorrow.

The goals

Following an acquisition, the business wanted to invest in a rebranding campaign and build profiles for key spokespeople as industry experts from Espria.

Spreckley’s challenge was to reintroduce Espria under their new name and reinforce their expertise across all relevant verticals, including, manufacturing, education, financial, and professional services.

“My Spreckley team have done a tremendous job; from a standing start to leading share of voice within 12 months is an incredible feat and testament to their hard work and their passion. Maintaining that position has also been a challenge they have risen to with aplomb. Long may it continue.”
Sarah Gowans
Head of Marketing at Espria

The solution

In August 2022, Spreckley initiated a comprehensive relaunch campaign for Espria, a notable initiative that has continued to gain traction across various target verticals within the UK media landscape.

Through strategic efforts, Spreckley has significantly bolstered the media visibility of Espria, securing a strong presence and engaging with diverse audiences across multiple platforms.

This sustained expansion underscores Spreckley’s commitment to effectively promoting Espria and elevating its brand recognition within the UK market.

The achievements

Over 360 pieces of coverage between August 2022 and August 2024, with key titles including:

Contributing directly to increased web traffic to the Espria website by securing coverage in leading IT and Tech publications.

Contributing to the Espria media program by providing press release announcements, thought leadership content, media alert commentary, interviews and analyst liaison, and social media marketing.