The client
Kochava empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls, making data accessible to maximise ROI. Platforms include mobile, web, desktop, connected TV, VR and Connected Home, as well as offline, OTT and linear TV; paid media, owned channels and more. To put it simply, Kochava helps marketers measure everything, everywhere, and has been serving demand-side advertisers with measurement and attribution technology since 2011.
The goals
Since its inception, Kochava had grown rapidly across the United States, building a strong media presence across multiple verticals including advertising, marketing, gaming and technology.
However, while it had strong brand awareness in the US, it was relatively unknown across UK, Europe, and Asia, with news stories and though leadership campaigns virtually non-existent. Kochava wanted to increase its media presence and Share of Voice in EMEA. It also wanted to particularly highlight the strong work it did with clients through case study placements.
The Solution
As Kochava have zero presence in EMEA, Spreckley spent time calling journalists in Kochava’s chosen verticals to see what they are interested in covering, and using that opportunity to let journalists know what Kochava were experts on and what they were able to comment on.
Following this, Spreckley put together a detailed content calendar which highlighted what specific topics journalists were interested in covering and formed specialists thought leadership articles around the topics. On top of this, Spreckley distributed press releases and case studies, letting journalists know what Kochava was achieving.
Over time, Kochava built up a strong reputation in the press with the media reaching out and requesting comments
The achievements
Following the distribution of a specific case study, the former customer featured in the case study got in touch with Kochava to schedule a meeting to restart its work with them, after being reminded of the great work Kochava showcased.
As a result of all this, a long with all the other media attention, by the end of 2023, Kochava went from virtually zero Share of Voice, to sitting in third, with coverage numbers continuing to grow throughout 2024. Key titles included: