About Spreckley

Spreckley is one of the UK’s leading public relations agencies for retail and retail technology (retailtech) businesses. Based in London, we are global and work through the GlobalCom worldwide network of over 70 agencies. With over 20 years’ experience of creating and executing successful public relations campaigns for retail and retailtech companies, Spreckley’s specialist retail PR and retailtech PR teams bring a deep understanding of the fast-moving retail and retail technology sectors to every campaign.

Our understanding and passion for retail and retailtech innovation means that we are truly able to understand our clients’ visions, helping them to develop the most effective and creative PR strategies to meet their individual needs. From increasing our clients’ share of voice in national, international and specialist retail and retailtech media through to establishing them as experts and thought leaders in their respective fields, Spreckley is the go-to PR agency for retail and retailtech start-ups, SMEs and enterprises.

About retail PR and retailtech PR

Over the last 20 years, the global retail industry has changed almost beyond recognition, with the former dominance of physical bricks ‘n’ mortar stores increasingly giving way to the inexorable rise of online and mobile ecommerce retailers. This ongoing shift in the retail sector from physical stores to a mix of physical, online and mobile ‘omnichannel’ retail continues to be driven by the latest technological innovations in areas such as artificial intelligence (AI), in specific technologies that are improving and personalising the customer experience such as virtual reality (VR) and augmented reality (AR) or in technologies such as machine learning (ML) and big data analysis that are revolutionising retailers’ supply chain management.

Retailtech continues to revolutionise the ways in which retailers, suppliers and consumers interact and engage with each other. At Spreckley, we make it our business to understand both our clients’ technologies and their business strategies and we strive to create effective retail PR and retailtech PR strategies and tools to help them achieve their business objectives.

Effective retail PR and retailtech PR

Spreckley develops the most effective retail PR and retailtech PR strategies for our clients, depending upon their individual needs and objectives. Whatever your goal, from raising investment or increasing your brand awareness amongst potential customers and partners through to establishing and maintaining a high level of customer trust and loyalty, we offer clients a wide range of winning communications strategies and techniques to ensure their key messages are properly communicated to the right audiences.

From creative content development through to proactive media and analyst relations, our retail and retailtech teams are able to create and deliver the best public relations strategy to ensure your business stands out as an expert and thought leader in this incredibly fast-moving and crowded market.

Why work with Spreckley?

Spreckley has over 20 years’ experience of delivering high-impact retail PR and retailtech PR campaigns for some of the world’s leading retail businesses and most innovative retailtech brands.

What services does Spreckley offer retail PR and retailtech businesses?

From overarching brand strategy and creative content production through to analyst relations, media outreach and impactful thought leadership campaigns, Spreckley delivers the definitive PR campaign to meet your business objectives.

How is pricing determined?

Spreckley works with a wide range of retail and retailtech businesses, from established global brands through to innovative new retailtech start-ups. As such, on every single campaign we offer all clients a highly competitive gold, silver and bronze pricing structure to ensure we deliver the right campaign for every budget.

How do you measure the results for retail PR and retailtech PR campaigns and tactics?

Share of voice (SoV) is the key metric that Spreckley uses to accurately measure the impact and effectiveness of all of our PR campaigns. SoV measures the percentage of all online content and conversations about your business or brand, compared with that of your key competitors. It enables Spreckley to provide all of our clients with measurable data based on number of mentions in the media, reach based on circulation or readership, or SoV based on negative or positive sentiment. SoV provides you with quantifiable data that illustrates how your PR activity is delivering against your business objectives and goals.

Can you help us with retail PR and retailtech PR campaigns in other countries?

Yes. Spreckley is based in London and has an international footprint. We are global and work through the GlobalCom worldwide network of over 70 agencies.