Online and digital technologies have fundamentally changed the ways in which we shop. Fierce competition, legal frameworks and new technologies drive the most disruptive changes across the retail industry.

Let’s discuss your retail technology PR campaign.

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Sector Capabilities

From global omnichannel retail data or third party logistics providers through to supply chain management specialists and innovators in the customer experience (CX) sphere, success in retail and retailtech is heavily dependent upon your brand’s reputation amongst industry peers, competitors, customers and consumers alike.

Creating growth for 20 years.

Creating growth for over 20 years

Benefiting from extensive experience devising and running PR and marketing campaigns for the retail industry – with a particular focus on the opportunities presented by retail technology – we continue to run a tight ship and deliver excellent results for our clients. And although based in London, Spreckley can run international PR & marketing campaigns for its retail clients through its partnership with GlobalCom, a network of over 70 global expert agencies.
Deep understanding of the retail sector.

Deep understanding of the retail sector

We bring a deep understanding of the fast-moving retail sector to every campaign, whether it’s focused on brick-and-mortar shops adopting new technologies, emerging tech vendors looking to conquer new niches or online retailers working on establishing themselves as serious players in a fierce marketplace. From increasing our clients’ share of voice in national, international and specialist media, to fostering brand loyalty and community engagement, Spreckley is the right agency to work with.
“I am happy to be able to recommend Spreckley to anyone looking for competent and comprehensive public relations support. The team consistently brought me creative ideas and plans that resulted in coverage that helped increase our reach in the UK and beyond.”
— Steven Knuff
Senior Manager, Global Media and Analyst Relations (Y Soft)

Technology is a key enabler across several areas of next-generation retail

Over the last 20 years, the global retail industry has changed almost beyond recognition, with the former dominance of physical bricks-and-mortar stores increasingly giving way to the inexorable rise of online and mobile ecommerce retailers.

This ongoing shift in the retail sector from physical stores to a mix of physical, online and mobile ‘omnichannel’ retail continues to be driven by the latest technological innovations in areas such as artificial intelligence (AI), in specific technologies that are improving and personalising the customer experience such as virtual reality (VR) and augmented reality (AR) or in technologies such as machine learning (ML) and big data analysis that are revolutionising retailers’ supply chain management.

Retail technology continues to revolutionise the ways in which retailers, suppliers and consumers interact and engage with each other.

At Spreckley we make it our business to understand both our clients’ technologies and their business strategies and we strive to create effective PR strategies for the retail sector & retail technology and tools to help them achieve their business objectives.

EST 1982 40 years of Spreckley

We work across a number of industries with excellent results, but we are especially good – and well-connected with the media – when it comes to the tech sector. Our expertise in both the financial and tech industries puts Spreckley in a strong position where we’re able to adequately communicate to a variety of audiences using the right tone of voice.

From creative content development through to proactive media and analyst relations, our finance and fintech teams are able to create and deliver the best public relations strategy to ensure your business stands out as an expert and thought leader in this incredibly fast-moving and crowded market.

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Scroll through our market expertise

B2B technology PR

Evolution is the driving force of the consumer and B2B technology industry. An effective B2B technology PR campaign adapts as the industry landscape changes and focuses on the trends that are driving the sector’s growth.

B2B technology PR

Financial PR and Fintech PR

Fintech innovation is driven by two major trends: disruption and competition. Whether fintechs are working alongside the world’s largest financial institutions or looking to displace them, the presence of more firms in the financial space is driving its evolution.

Financial PR and fintech PR

Healthcare PR and Healthtech PR

The healthcare space has changed drastically in recent years, from the way care is administered to the tech we use to monitor our own health. Having a PR agency that understands how the industry is evolving is an essential part of delivering the right message to the right audience.

Healthcare PR and healthtech PR

Renewable Energy PR and Green Tech PR

Businesses across the globe are flooding the market with ESG communications, but we make sure the message you share cuts through the noise and demonstrates how your brand is adding genuine value in the sustainability sector.

Renewable energy, cleantech and greentech PR

Space and Aeronautics Technology PR

From commercial space travel to cleaning up debris in the atmosphere, the aeronautics space is in a state of unprecedented evolution. We keep up with the latest trends and developments to ensure you deliver the right message to the right audience.

Space and aeronautics technology PR