Spreckley worked in conjunction with Tryzens and its preferred market research partner, Vanson Bourn, to create two interrelated surveys aimed at both the consumer and the retailer.
The market data was then analysed and a series of two White Papers were created.
From each White Paper two press releases were developed and issued to the media which in turn were supported by a series of interviews and contributed articles.
Social media assets and content for email campaigns and microsites were also developed.
Over the period of Q3 and Q4 2015 Tryzens recorded the highest leap in media coverage it had seen to date.
The company has rapidly become the go-to voice on consumer retail trends.
2016 has seen a new research programme begun under the Expert Series brand.