24 Oct 2016

Generation Consumer: positioning Tryzens as the go-to on retail trends

The Client


Since 2004, Tryzens has been trusted by many of the biggest names in retail as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems and services.

In 2015 the company launched its first major report into the UK online retail space looking at both consumer and retailer trends in the market.

The Expert Series Research – UK Online Shopping Consumer Preferences – was the first major research project to explore the choices, experiences, preferences and behaviours of 1,000 UK consumers based on gender, age, income level and region.

Generation Consumer was created as the campaign theme.

The Goals

The company operates in a highly competitive market, historically driven by cost.  Over the past few years Tryzens has been working with Spreckley to position it as a leader in the market, launching a host of new products and services specifically to drive value into its offering.


Consumer and retailer surveys

Spreckley worked in conjunction with Tryzens and its preferred market research partner, Vanson Bourn, to create two interrelated surveys aimed at both the consumer and the retailer.

White Papers

The market data was then analysed and a series of two White Papers were created.


Press releases and interviews

From each White Paper two press releases were developed and issued to the media which in turn were supported by a series of interviews and contributed articles.

Social media

Social media assets and content for email campaigns and microsites were also developed.

Record media coverage

Over the period of Q3 and Q4 2015 Tryzens recorded the highest leap in media coverage it had seen to date.

The big voice in the retail sector

The company has rapidly become the go-to voice on consumer retail trends.

The Expert Series

2016 has seen a new research programme begun under the Expert Series brand.