Contrary to popular opinion, developing an effective public relations strategy is not only about media relations. Strategic communications is both a long-term plan and an agile tool that helps a company, brand or organisation achieve its business goals.
Contact usStrategic communications & PR strategy
Developing an effective public relations strategy
Strategic Approach
At Spreckley, when we develop a PR strategy for a client, we always start by identifying a business, brand or organisation’s long-term goals and objectives.
Integrated PR strategies
In today’s always-on, 24/7 social media age, any useful PR strategy is an ‘integrated’ strategy, comprising media, social media, physical and virtual events and more. An integrated PR strategy has to encompass all forms of paid, earned, shared and owned media, in line with the industry-wide accepted ‘PESO model’.
It is no longer useful or possible to think of media in the pre-digital siloed manner, where ‘paid media’ was the preserve of advertising and ‘earned media’ was the primary focus of PR. In today’s world, an effective PR strategy helps to build, establish and a business or brand’s reputation through a deep understanding of the impact of the convergence of paid, earned, shared and owned media on the organisation.
"Spreckley are a passionate, creative and hardworking PR Agency, who care about the detail, are quick to spot opportunity and have proven to be flexible in their approach to meet our evolving needs over time."
Develop a holistic strategic communications approach with the PESO approach.
Building brand recognition
The PESO approach to PR strategy demands that brands, businesses and organisations develop a long-term, holistic and strategic approach to public relations. At Spreckley we always start by identifying a client’s long-term business and marketing goals and objectives.
Contact usThis helps to gain a deep understanding of how multiple different PR tactics and elements – from media relations to analyst relations, content strategy, social media and influencer marketing through to event management and more – can be deployed and work together to achieve an organisation’s long-term business goals and objectives.
Corporate reputation
In the digital world, it is crucial to successful manage brand reputation within your industry.
Corporate reputationContent strategy
From market reports, website content and speech writing to video content and other multimedia.
Content StrategyMedia relations
Proactive and well-executed media relations is at the centre of any successful public relations campaign.
Media relationsAnalyst relations
Adding expert credibility to your marketing and PR campaigns.
Analyst relationsCrisis communications
Combat rumour and misinformation through a crisis with carefully crafted crisis communications.
Crisis communications