Kooomo is a next-generation eCommerce platform that is truly redefining digital commerce by offering the best in class, international platform. Kooomo is disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. Some of the largest retailers in the UK utilise the platform such as Umbro, Mothercare & MotoGP to name a few.
As a new entrant to the digital commerce space, Kooomo had low brand awareness and zero share of voice in the UK media. While it had secured some fantastic customers through its sister company, ZeroGrey, it needed to raise awareness of its offering in the UK in order to secure further leads.
Spreckley was therefore tasked with building the brand awareness of and positioning Kooomo as the go-to supplier for digital commerce management within enterprise-level retailers and wholesalers. The success of the campaign was to be measured on share of voice and coverage quantities.