Spreckley has won the brief to manage an integrated media relations and thought leadership-driven content management programme for KYOCERA Document Solutions UK, one of the world’s leading document output companies.
Following a competitive tender, Spreckley will work with KYOCERA’s marketing team to raise awareness of its expanding product and service portfolio across the IT channel and vertical trade media.
KYOCERA built its reputation as a print manufacturer that offers industry-leading levels of reliability, innovation and efficiency but is rapidly establishing itself as a communications and IT services provider. Although print remains a key part of the business, KYOCERA launched a dedicated Content Services division in October last year and is investing heavily in cloud, mobile and wider ICT services.
Spreckley’s integrated PR campaign aims to educate the market about KYOCERA’s evolving service proposition and position KYOCERA as a leading expert in the ongoing transformation of information management.
The campaign will lean heavily on thought leadership to build KYOCERA’s media profile among the UK IT and channel press and in vertical trade publications.
Joe Doyle, Group Marketing Director at KYOCERA Document Solutions UK, commented: “The print and document solutions market is undergoing a major transformation as organisations look for new ways to manage, secure, and store their information. KYOCERA is leading the charge here, and as a business, we are rapidly evolving our proposition and service portfolio to move beyond print and meet the changing needs of our partners and our customers.
“We have a great story to tell but needed a PR partner that could make it resonate with our audiences. Spreckley demonstrated a clear understanding of our business, and what we want to achieve, I have every confidence that they will deliver.”
Richard Merrin, Managing Director of Spreckley, added: “KYOCERA has a long history of developing innovative, cutting edge products and services, and has a deep, and highly commendable commitment to CSR and sustainability. These factors combined make for a winning combination for the company itself, its partners and for end user organisations, and our campaign will use a broad range of tactics to tell KYOCERA’s unique story to its target audiences. This is an exciting time for KYOCERA, and we look forward to working with the team closely as they take the business forward.”
About KYOCERA Document Solutions UK
KYOCERA Document Solutions UK provides a mix of hardware, software, apps and services, which help businesses to save money and work more effectively. It is a core company of KYOCERA Corporation, the world’s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components.
The KYOCERA Document Solutions product family includes the environmental ECOSYS desktop range and highly reliable, intelligent TASKalfa devices. All complemented by genuine consumables, cost saving software and added-value services. Its products are renowned for their unique long-life imaging components that provide greater reliability and less waste – resulting in a lower Total Cost of Ownership (TCO) over the life of the product.
For more information go to: www.kyoceradocumentsolutions.co.uk