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1

The Client

As a group HCA Healthcare UK prides itself on offering the highest standards of care no matter which hospital you choose to visit.

It’s focus on compassion and dignity for every person who comes under it’s care holds real meaning to the hospital teams and ensures your needs are met from the moment you walk through our doors.

2

The Goals

HCA Healthcare UK, the world’s largest private healthcare group appointed Spreckley to launch its new outpatient medical centre in The Shard.

Spreckley was tasked with raising awareness and generating interest in the opening of the new outpatient centre and persuading city workers and London commuters that HCA at The Shard is the most convenient centre of medical excellence in the area.

With 70,000 square feet in the London landmark building, the facility includes 78 consulting rooms plus 12 treatment rooms, with the ability to accommodate up to 600 patients a day, both self-paying and insured.

Working alongside integrated advertising and digital campaigns, Spreckley executed a launch event, launch release and research project to promote the facility.

Spreckley organised a launch party for journalists, which was held at the new outpatient centre in the opening week. This allowed the media to have a tour of the facility, including access to exclusive interviews. For those who could not attend the launch event, one-to-one tours with the CEO were offered. Alongside the event, a launch press release was issued, providing details on the new facility.

Following the initial launch, Spreckley followed up on the campaign a month later with a research project. Spreckley worked with a third party research provider to commission a study focused on London commuters and their health and wellbeing. This enabled a research-based story to be put together, along with an infographic which was used across social media channels.

3

Achievements

Media coverage

Over 20 pieces of coverage were generated for HCA at The Shard, with 12 dedicated pieces covering the launch of the outpatient centre.

Precision coverage

Key coverage included: The Times, The Financial Times, London Evening Standard and Coach magazine.

 

Media tours

18 journalists attended the launch event, taking guided tours of the facility and one-to-one interviews with specialist consultants.

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Record website hits

Over 5,000 unique visitors to the website in the opening week and 9,000 in the following week.

Record calls

Over 250 incoming calls to the outpatient centre in the opening week.