In summer 2018 we launched the EyeControl, a revolutionary AI-powered healthtech communication device. The device is designed for individuals with Locked-In Syndrome, and enables them to once again communicate with their loved ones and carers in a simple, intuitive, and innovative way.
The client was keen to gain national coverage around the launch of the device and TV and Radio was a key part of this. As part of the launch, we offered interviews with the CEO of the company, Or Retzkin, to key contacts on how technology is revolutionising patient care and the importance of startups in contributing to these innovations. We also positioned Or as an expert on Locked-In Syndrome.