We secured an interview for Or on BBC Two’s Victoria Derbyshire show, talking about the device and about Locked-In Syndrome. The feature ran for over 10 minutes and included an interview with Or and a two minute promotional video of The EyeControl device. The clip was also later loaded onto the Victoria Derbyshire show web page.
In total, the campaign received 28 pieces of coverage, including national, consumer and key trade healthcare titles.
The exposure resulted in EyeControl receiving a number of enquiries from patients and/or their family members who were interested in the device.