23 Feb 2016

Gridstore hands EMEA PR brief to Spreckley

Established US HyperConverged Infrastructure provider, Gridstore, has hired London-based PR and marcoms agency, Spreckley, as its retained agency in the UK and mainland Europe.

Gridstore’s award winning HyperConverged Infrastructure is delivered as an appliance that offers market leading price/performance, efficient scaling, and scale-to-fit design that is already gaining substantial market share in the US in a highly competitive market.

Spreckley will build Gridstore’s media profile initially in the UK among IT and channel trade media, as well as build and manage an analyst relations programme in the HyperConverged infrastructure and virtualisation market. The programme is expected to be extended in 2016 with plans to expand into mainland Europe, notably Nordics and DACH regions. Spreckley has a long-standing and firmly established history in the B2B cloud storage market both in the UK and globally, having worked with brands such as LEGATO, LSI, WHIPTAIL (now Cisco) and SMART Storage Systems.

Victoria Grey, Chief Marketing Officer, Gridstore commented: “The UK holds the biggest potential for us in terms of growth and gaining market share. We are already seeing a major uplift in sales in the UK and the time was now right to engage Spreckley on a retained basis to leverage our HyperConverged Infrastructure message. The brief we handed to Spreckley was not just about educating the market on Gridstore and our technology stack, but the business benefits that are afforded to those enterprises that migrate to the solution. In other words translating that core technology message into one that can be understood by – and appeal to – business leaders and not just the data centre manager.”

Gridstore recently announced it had closed a new growth capital funding round and elected both a new Chairman of the Board and a new member to its Board of Directors. The company raised $19 million in an oversubscribed round that included participation from its current investors, Acero Capital, GGV Capital, and ONSET Ventures. Leading the new round is Atlantic Bridge Capital, a Global Growth Equity Technology Fund.

Richard Merrin, Managing Director of Spreckley, added: “We had the privilege of launching Gridstore in the UK two years ago to great success. It is with open arms we welcome them back as a retained client undergoing rapid growth in the region, adding to our long, historic roster of successful US storage companies launching in the UK.”