Maximise Brand Awareness

To maximise your consumer technology brand awareness, we help you to craft clear, concise and captivating stories about your company and your products. What problems do they solve? How do your design choices benefit users? What are the stand-out technology innovations and new features? What do your customers need to know?

 

 

Today’s consumers are bombarded with information about new gadgets, apps, smart home devices and artificial intelligence software. All of which promise to make their lives better. We help you to cut through the noise, establishing brand credibility and trust in your products to convert interest into sales.

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40+ Years of PR for Consumer Tech

Spreckley has worked with some of the biggest brands and most innovative startups in consumer tech for over forty years. We have worked with brands including Apple, Sanyo, Asus, Osram, Segway and others.

Extensive consumer tech PR experience

Extensive consumer tech PR experience

From our London base, we run consumer tech communications across multiple markets by working with GlobalCom's network of partner agencies worldwide. We've shaped made-to-measure PR for major names in the sector. Everything we do is aimed at one thing: making your product and brand believable to the people who matter.
Consumer Technology Association

Working with an experienced consumer tech PR team

Spreckley provides you with a dedicated and experienced consumer tech PR team. Our specialist editors and writers have decades of experience of working with big consumer technology brands, innovative startups and some of the world’s leading technology media. Our media and influencer relations experts ensure you get your products noticed, establishing and building credibility and trust through news, previews, reviews, events and influencer outreach.
“Spreckley’s track record, having previously launched the H Series and i Series products in the Navimow range, spoke for itself and it was a simple decision to choose to join forces once again. The X3 Series really pushes the boundaries of what’s possible for a robotic lawn mower, and we required an agency capable of matching the ambition we’ve shown with the machine’s design."
- Colin Li
Marketing Manager at Segway Navimow

Meaningful results

Our consumer tech team use their industry insights and relationships to deliver meaningful results.

We deliver creative and impactful consumer tech PR campaigns, to build trust and credibility in your products and brand. And, ultimately, to drive sales. We know that consumers demand to see detailed product news, previews, reviews and features published by credible journalists, influencers and media.

Common challenges for consumer tech clients

There are several common challenges that Spreckley’s consumer tech PR team solve for our clients. We help you to hone your brand and product messaging; to reach the journalists, influencers and – ultimately – the consumers that matter; to tell your story in a creative and impactful way; and to report back on the successes of our campaigns.

Our consumer tech content experts and dedicated PR team will help you to hone your brand and product messaging. To ensure that we successfully communicate the unique selling points of your products to the audiences that matter.

 

In order to to reach the journalists, influencers and consumers that matter the most, our media and influencer relations experts leverage decades of experience and long-term relationship building with leading journalists and influencers.

 

We tell your story in a creative and impactful way, building trust and credibility in your products and brand. Using news, reviews, product tests and other features, we build credibility and trust in your products, brand, and people.

EST 1982 40 years of Spreckley

Spreckley’s consumer tech team of specialist writers, media relations consultants, and influencer outreach experts have decades of experience in launching software and hardware products.

Our creative, content-led approach to launch events, product reviews, consumer and lifestyle media outreach, influencer relations, and more guarantee the most impactful brand exposure.

Other tech PR verticals

Scroll through our market expertise

Technology PR is our core discipline, so helping consumer tech brands reach the right people and stand out is standard practice for us. We also run effective campaigns for clients in other sectors.

B2B technology

B2B technology brands need to earn credibility quickly: demonstrate sector understanding and make the value of the product or service clear. We run an always-on mix of company news and timely thought leadership to build profile and trust. The same discipline underpins our consumer technology work, where credibility is what turns attention into demand.

B2B technology PR

Space Technology

As commercial and public space programmes expand, the sector moves quickly and attention clusters around real progress. We stay close to the news agenda and shape timely narratives that help space tech brands earn recognition and support growth.

Space Tech PR

Healthcare

Healthcare brands operate in a fast-changing sector. We stay close to the agenda so communications reflect current issues and expectations, while keeping messaging consistent and joined up across every channel.

Healthcare PR

Clean energy

As sustainability has moved up the agenda, renewables and climate tech have become more crowded and more scrutinised. We help brands cut through with campaigns that state impact clearly, credibly and accurately, without overclaiming.

Cleantech PR

Fintech

Fintech brands compete in a sector where credibility, regulation and trust matter as much as innovation. We build communications that combine clear product messaging with timely insight on market developments, so the brand stays visible, relevant and positioned for growth.

Fintech PR

Cybersecurity

Cybersecurity communications require precision and restraint. We help brands explain risk and protection in plain language, support incident-ready messaging, and earn trust with accountable, evidence-led narratives that stand up to scrutiny.

Cybersecurity PR

Software-as-a-Service

SaaS brands win when the value is obvious and the proof is easy to believe. We translate product capability into clear outcomes, then build a steady flow of news, insight and customer evidence that keeps the brand visible and credible.

SaaS PR

FAQs

You ask, we answer

What services are typically included in a B2C Tech PR programme?

It often covers positioning and messaging, campaign concepts, content development, and targeted outreach to tech media and creators. It can also include analyst relations, crisis comms support, and international PR when you need multi-market coverage.

Regardless of the technical work involved, Spreckley’s focus is helping consumer tech businesses win: stronger media visibility, better relationships with audiences and investors, and measurable sales impact.

How do you make a technical product story land with mainstream tech media?

You lead with the user benefit, then support it with proof (testing, data, clear comparisons, credible spokespeople, respect the audience) so the story is easy to verify and write up. Specialist tech PR also means translating complex features into plain language without weakening the claim.

Sustained results also come from strong relationships with journalists and analysts, and Spreckley has always prioritised building and maintaining them.

Can the agency guarantee coverage or specific publications?

Editorial coverage cannot be guaranteed as a general rule, because journalists decide what they run. What can be controlled is the plan, the quality of the story and assets, the targeting, and the volume of proactive outreach and follow-through.

Spreckley’s role is to help innovative consumer technology vendors reach the right audiences using the right channels with the right message – we have a wealth of experience in doing that.

What to expect in terms of costs?

Cost depends on what you are trying to achieve and the workload involved: campaign scope, content production, spokesperson support, market count, and how much activity runs at once. A good proposal spells out deliverables so you can judge value rather than buying a vague promise.

Spreckley’s award-winning campaigns are built to deliver clear value for the money you spend.

How is success measured?

Success is judged on coverage quality and relevance, message pull-through, share of voice, and downstream signals like traffic, links, search lift and business enquiries. Certain KPIs can be worked out in advance, as needed. Spreckley’s consumer tech public relations offer seeks to tie campaigns to building credibility and trust that converts into sales, backed by reporting on what landed and why.