The importance of video within a marketing campaign
Print is dead… long live the print designer
The art of political polling
The rise of the Client Experience Executive
Talking politics... or not
Bones and all: the KFC story
To communicate or not to communicate during the holidays?
The long-term value of communications: how Jaffa eclipsed Oreo
The importance of emotional intelligence in PR
The number one differentiator in public relations: knowledge (expertise)
Understand, influence, engage - market research to the power of three
Never produce another boring PR survey again
The etiquette of news hijacking
There is nothing like a crisis!