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1

The Client

Secure Cloudlink is a British patented cloud services brokerage (CSB) solution, providing both secure identity management and cloud services distribution, which uniquely eliminates the use of passwords.

Unlike other user authentication solutions Secure Cloudlink does not store, transmit or replicate user credentials ‘behind the scenes’ removing the security risks, frustrations, system and cost overheads associated with issuing and maintaining passwords.

In recent years, the challenges of password management have gotten progressively worse, largely through the emergence of smaller keyboards such as those on mobile devices, more complex requirements for ‘password strength’ at many sites, and the introduction of one-time-passcodes as a second factor “secret” that forces the users to type not one, but two passcodes every time they authenticate.

2

The Goals

To raise awareness surrounding the failings of passwords Secure Cloudlink has looked to communicate with a number of vertical markets – one they are keen to engage with is the public sector.

In targeting vertical markets Spreckley has previously engaged in a series of reactive outreach campaigns, which have focused on providing commentary of high-profile data breaches. While this tactic has been incredibly effective in establishing Secure Cloudlink as a ‘thought-leader’ it is critical that we are also able to drive the news agenda.

To understand the security hygiene of the public sector Spreckley conducted a Freedom of Information (FoI) request amongst 33 London authorities. As part of this, four questions were devised and issued, with the feedback then collected over a six-week period. The overall findings made for astonishing reading with one critical standout stat:

“21 out of the 33 authorities have reported a data breach in the past four years including Barnet, Camden, Croydon, Greenwich, Lambeth, Lewisham, Wandsworth, Westminster and the City of London itself”

The strength of the findings played perfectly into Secure Cloudlink’s messaging, notably that greater strides needed to be taken to improve security processes within the public sector. To maximise its presence in the media, Spreckley carefully worded the press release to leverage the findings, and selected a carefully targeted list of vertical-specific press, which the story would resonate with.

Through a tailored pitching strategy Spreckley was then able to secure superb results for Secure Cloudlink amongst both trade tech and vertical sector press titles. Highlights included London Weekly News, ITPRO, InformationAge and Government Business combining both a strong mix of leading tech titles as well as new media. This will stand the client in good stead for future media work, and will go a long way towards firmly establishing Secure Cloudlink as a thought leader amongst both trade and vertical led titles.

3

Achievements

Total coverage

Over 25 pieces of coverage secured in total.

Tier one

Strong mixture of both trade and vertical titles consisting of tier one status.

International media

International coverage through pick up in both US and South African based publications.

Sales support

Critical findings which can support Secure Cloudlink sales teams when approaching public sector organisations and departments.