UK agency appointed to handle PR support for its smartphone division
Founded in 1989, Asus has expanded its business over the years to other innovative devices like notebooks, Server, Pocket PC, display LCD, Ultra Mobile PC e smartphone.
After recent management changes at the end of 2018, new CEO S.Y. Hsu e Samson Hu confirmed the importance of mobile technologies to the Asus portfolio. The company is actively focused on developing smartphone solutions for power users and for gamers, fostering the development of new gaming product lines to become a leading provider of total gaming solutions.
As part of this, Spreckley will support Asus with a highly targeted media campaign focused on raising the profile of key product lines including its ZenFone devices as well as its e-sports label ROG phone.
Danila Idi, Asus EMEA Mobile Marketing Director, commented: “The mobile phone division of Asus is critical to our business success. Lines like the Asus ROG phone are revolutionising the mobile gaming market, enabling power users to capitalise on Android’s full gaming capabilities. It’s critical we continue to drive innovation in this space, but it’s important to ensure that our message is delivered effectively. This is why we have approached Spreckley. Their understanding of our technology as well as our core markets gives us a fantastic platform to help showcase our products to UK audiences.”
The account will be led by Senior Account Director Nick Bird: “It’s incredibly exciting to be appointed as the UK agency for Asus smartphones. The smartphone market is incredibly competitive but Asus has done fantastically well to build a strong customer base in the UK, particularly through the revolutionary work undertaken in mobile gaming, targeting the power hungry-user and we only expect this to grow.
“The hardcore mobile gaming market is growing rapidly. Industry reports suggested it brings in more than a third of the industry’s total revenue, surpassing PC and console gaming. About 1.75 million smartphones and tablets are used to play games, and 40 per cent of those mobile gamers are playing action games which typically have a significantly higher retention rate than throwaway puzzle games. Asus’ move to target these users is incredibly savvy, leveraging the core strengthens of the Asus brand. We’re very excited to be working with them.”