Duff & Phelps is the global advisor that protects, restores and maximises value for clients in the areas of valuation, corporate finance, investigations, disputes, cybersecurity, compliance and regulatory matters, and other governance-related issues. The company works with clients across diverse sectors, mitigating risk to assets, operations and people. With Kroll, a division of Duff & Phelps since 2018, the firm has nearly 3,500 professionals in 28 countries around the world.
Duff & Phelps has a long history of operating in corporate restructuring and insolvency in the UK and is today one of the biggest brands in the market. It has traditionally operated in a number of vertical markets including manufacturing, print, retail, financial services, care homes amongst others.
Spreckley devised a campaign for Duff & Phelps that aimed to position it as an expert in the UK retail sector and therefore become a go-to commentator on the high street. Given the number of recent high profile casualties in the retail sector, Spreckley wanted to position Duff & Phelps as the sector specialist.