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Posted:

8 Jan 2015

Tagged:

Healthcare and Healthtech

Cementing HCA cardiac services as UK leader

The Client

HCA INTERNATIONAL

London Bridge Hospital, The Harley Street Clinic and The Wellington Hospital are world-renowned private healthcare establishments, offering an excellent comprehensive cardiac care service under the HCA International brand.

The Goals

To position the three hospitals as leaders within the field of cardiac care, while increasing awareness among GPs and consumers to increase patient referral.

Achievements

Spreckley hosted a filmed seminar entitled ‘Developments In The Field of Cardiology’ at The Savoy, with three distinguished cardiologists from HCA Hospitals, presenting to 195 invited GPs.

Great feedback

Feedback forms showed that 99 per cent of the GPs rated the event as either ‘good’ or ‘excellent’.

Successful seminar

Multiple referrals to HCA Cardiologists have been recorded as a direct result of the seminar.

HCA Cardiac Directory

The event acted as a launch for the HCA Cardiac Directory – a GP friendly directory bringing together the three hospitals cardiac offerings in regards to treatments and consultants.

Referral results

GPs noted the directory as being extremely ‘helpful’ and HCA has received numerous referrals off the back of this document.

'Love Heart' campaign

Launched the ‘Love Heart’ social media campaign, including three dedicated videos, designed to run over the space of one month with the aim of educating consumers on the topic of heart health, whilst boosting the HCA brand. This resulted in 377 Facebook ‘likes’, 21,659 unique users reached on Facebook, and more than 10,500 views on YouTube.

Watch the video!

The ‘Love Heart’ logo was designed in-house.

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