Mitigating credit risk, increasing cashflow and reducing debtor days with Know-it

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1

The Client

KNOW-IT

Know-it is a cloud-based credit management SaaS platform for the B2B small to medium (SME) market, enabling businesses to streamline the overall credit control process. Customers can credit check and monitor, chase for payment, collect overdue unpaid invoices all from one place.

Know-it was founded in 2019 by Lynne Darcey Quigley, who has worked within the credit management industry for over 25 years and is also the founder of commercial debt recovery company, Darcey Quigley & Co.

 

2

The Goal

As part of the UK pre-launch campaign, Know-it hired Spreckley in 2020 to help raise its media and market presence. The first objective was to secure 26 pieces of UK coverage over a six-month period with 7 of the pieces to be in tier 1 media (i.e., publications with high circulation figures as well as a  specific fintech, FS audience.)

The second objective was to raise Lynne’s profile as a female founder and key figure for women in tech and secure a national Q&A interview to showcase Lynne’s 27 years of experience in the credit industry.

3

The Solution

Spreckley created a campaign to highlight the crippling £61 billion late payment issue facing small to medium sized businesses (SMEs) in the UK as a result of late payments. Some comms tactics included:

  • A launch announcement focused on Scottish & UK fintech media highlighting Know-it’s official launch of its beta cloud-based credit management platform.
  • A high-profile appointment announcement as former Managing Director of Entrepreneurship for NatWest, Royal Bank of Scotland and Ulster Bank, Gordon Merrylees was appointed as Chief Commercial Officer.
  • Regular news alerts and thought leadership content to the Scottish news and UK fintech media, with strong opinion and commentary highlighting the importance of tackling late payments to small to medium sized businesses is crucial to economic recovery across the UK.
4

Achievements

Media KPIs

In the first 6-months Spreckley successfully secured 26 pieces of media coverage with 21 of those secured in tier 1 media. This was a 200% increase on the original target.

Interviews

The team also secured a Q&A opportunity for Lynne in a Scottish national news outlet discussing the importance of technology in mitigating credit risk.

National media 

Spreckley achieved widespread national news coverage, including:

CityAM –  I’m optimistic about this nation of SMEs

The National Scottish tech firm aiming to speed up credit management process

The Scotsman Tackling late payments to small to medium sized businesses crucial to economic recovery

inews – Battle-hardened small businesses will need to dig deep for 2022

 

Trade media

Spreckley secured fintech and business trade media:

Fintech & Finance News – Check-it, Chase-it, Collect-it: Know-it Launches New Standard for Credit Management

Finextra – Merrylees jumps ship from RBS to Scottish fintech startup Know-it

Business LeaderWhat does an interest rate rise mean for your business?

IT Pro Portal – SMEs are dragging their feet over digital transformation