A Public Relations Agency in Central London offering PR Consultancy specialising in B2B, Consumer and IT Public Relations and Public Affairs.
ASPECT
Aspect works with companies globally to deliver exceptional customer experiences across multiple channels, from voice, email and SMS to mobile web, applications and social media.
To use original consumer research to produce a tightly integrated communications campaign, from PR through to social media, across the UK and Germany. Focusing on the utilities, retail, telecoms, local government and financial services markets, the project aimed to produce a wealth of thought leadership-based original content in order to generate coverage and new leads.
Spreckley created the ‘Nuclear Consumers’ theme, running across six intelligence papers, eight press releases, six by-lined articles, design, and various content for e-marketing and social media.
Over 60 pieces of coverage and counting in contact centre, IT, marketing, business, national and vertical trade press: including Sunday Express Scotland, Retail Times, LocalGov, MyCustomer. com, ChannelEYE, FSTech, Business Money, Elite Business, and Sunday Telegraph Business Reporter.
Design and copywriting of eight research-focused press releases, six by-lined articles, infographics and numerous quotes and comments for press features.
Six white papers written and published on the hub, with 244 downloads of two or more papers so far in 2013.
Three new business opportunities for the client from paper downloads.
Creation of individual 13 e-shots and 20 online banners for lead generation and white paper download campaign.
Banner click-through rate of 0.75 per cent (compared with the industry average of 0.1 per cent for 2013).