Connecting clients with their customers through integrated public relations, content marketing and media relations campaigns.

Our expert teams of technology media PR consultants and experienced content strategists produce exceptional work for clients across our core sectors.

Showcasing some of our clients' success stories.

Highlighting our own expertise, company news and PR industry views.

About
Services
Connecting clients with their customers through integrated public relations, content marketing and media relations campaigns.
Markets
Our expert teams of technology media PR consultants and experienced content strategists produce exceptional work for clients across our core sectors.
work
Showcasing some of our clients' success stories.
insights
Highlighting our own expertise, company news and PR industry views.
Join
Contact

Posted:

8 Jan 2015

Tagged:

Enterprise Technology

Positioning the Cloud Industry Forum as the leading voice in the UK Cloud sector

The Client

CLOUD INDUSTRY FORUM

The Cloud Industry Forum (CIF) is a not-for-profit company limited by guarantee, and is an industry body that champions and advocates the adoption and use of Cloud-based Services by both businesses, and individuals.

The Goals

Through a retained PR programme with Spreckley since its inception, CIF aims to educate, inform, and represent Cloud service users, providers, resellers, systems integrators and standards organisations. It was also launching the first UK Cloud Awards in conjunction with Dennis Publishing, and so required a vendor, user and media engagement programme to drive awareness and ultimately entries.

Achievements

Spreckley played an integral role in not only promoting the awards, but also in the logistics of the scheme and the awards ceremony.

Awards guidance

Other duties included advice on judging panel, guidance and support on award categories, promoting sponsorship partners – including Microsoft, Ingram Micro and Outsourcery – venue identification, logo and White Paper design and also social media support.

Award campaign

Critical to the promotion of the awards was a specific campaign devised by Spreckley targeting the UK PR industry, with a strategy designed to excite agencies and get them engaged with their clients in turn.

UK Cloud Award entries

Over 200 entries were entered in year one of the UK Cloud Awards, with winner announced at a special event held at London City Hall to coincide with Cloud Expo Europe in February 2014.

Award success

The success of the awards now means that they are a regular fixture in the UK awards calendar.

Work Filters

Markets

Financial & fintech

Services

B2B PR

Empowering digital workspaces with managed services provider Espria