CLOUD INDUSTRY FORUM
The Cloud Industry Forum (CIF) is a not-for-profit company limited by guarantee, and is an industry body that champions and advocates the adoption and use of Cloud-based Services by both businesses, and individuals.
Through a retained PR programme with Spreckley since its inception, CIF aims to educate, inform, and represent Cloud service users, providers, resellers, systems integrators and standards organisations. It was also launching the first UK Cloud Awards in conjunction with Dennis Publishing, and so required a vendor, user and media engagement programme to drive awareness and ultimately entries.
Spreckley played an integral role in not only promoting the awards, but also in the logistics of the scheme and the awards ceremony.
Critical to the promotion of the awards was a specific campaign devised by Spreckley targeting the UK PR industry, with a strategy designed to excite agencies and get them engaged with their clients in turn.
The success of the awards now means that they are a regular fixture in the UK awards calendar.