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Posted:

8 Jan 2015

Tagged:

B2B PR, Corporate Communications

Agenda setting business to business PR for Crimson & Co

The Client

CRIMSON & CO

Crimson & Co. is a supply chain optimisation consultancy, specialising in the pharmaceutical, retail and FMCG spaces.

 

The Goals

The primary aim of the campaign was to raise the profile of Crimson & Co among supply chain professionals, positioning the company as a forward thinking organisation with a different approach to its competitors.

Achievements

Spreckley delivered a PR campaign to produce and place thought leadership by-lined articles in key business, supply chain and vertical publications, profiles of the senior management team and to optimise rapid response media alert opportunities to demonstrate industry knowledge and insight.

National coverage

13 pieces of national newspaper coverage secured in a two year period.

Blog posts

Three regular blog posts for senior management secured in Supply Management, FMCG News and Supply Chain Digital, covering all topics related to supply chain issues.

Chain

Profiles secured

Profile slots secured in national newspapers including The Sunday Times and The Independent, as well profiles in prominent business and supply chain publications too.

Comments

Numerous comments secured in supply chain features within the likes of The Times (supply chain supplement), Drapers and Supply Chain Standard.

Thought leadership

Continuous coverage of thought leadership by-lines in titles such as Pharma, Real Business, European Supply Chain Management, Business Today, Govtoday and Growing Business.

Successful opportunities

Successful media alert opportunities on topics including the horsemeat scandal and the emergence of click & collect have resulted in many pieces of coverage including The Scotsman, Freight Business Journal, WSJ Europe and The Grocer.

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