An initial launch campaign, coinciding with Dogfish’s presence at Mobile World Congress in Barcelona. This provided the springboard to launch the business to a wider media audience. Introductory briefings were held with both national and trade media to introduce the brand, its proposition and key personnel.
This was followed up with a highly targeted media campaign aimed at tech and mobile press. The focus was to introduce the concept of habit forming technology to this audience and also position Dogfish at the forefront of this technology. In total over 120 pieces of coverage were achieved in a five-month period. Notably highlights within this included the likes of Forbes, The Scotsman, The Herald, Information Age, Computer Weekly and Internet of Business.
The culmination of our achievements came after we successfully secured Dogfish a ‘highly commended’ recognition at the UK IT Industry Awards for ‘Mobile App of the Year’. The project related to its work with Public Health England, creating the ‘Sugar Smart’ app which is designed to encourage children to make healthier eating choices. Dogfish were incredibly proud of its efforts in the development of this app and through Spreckley’s support in creating and managing its entry, it was able to see this success reinforced.