The Client
SANYO
eneloop is a long-life, pre-charged, energy and money saving, recyclable, rechargeable battery, which can be charged and discharged up to 2,100 times.
The Goals
With very little presence in the UK battery market, dominated by the likes of Duracell and Energizer, Spreckley was tasked with quickly establishing eneloop as a trusted brand, driven by coverage and reviews alongside the larger competitors, and promoting the benefits of rechargeable batteries over alkaline.
Spreckley also ran the social media element of eneloop’s UK/European Facebook and Twitter sites over the Christmas period to drive more traffic and followers to the pages and to ensure there was regular interaction occurring.
Achievements
Spreckley successfully built a UK PR campaign targeting national press, consumer titles, blogs, and photography and retail trade titles, supported by a consumer-focused social media programme.
