HYPERGRID
HyperGrid is one of the world’s leading HyperConverged Infrastructure providers, with the industry’s first hyperconverged infrastructure-as-a-service offering. Formed in 2009, HyperGrid dramatically simplifies IT and bridges the needs of developers and IT operators alike.
Spreckley started working with HyperGrid, formerly known as Gridstore, at the start of 2015. Looking to capitalise on recent contract wins and implementations on both sides of the Pond, Spreckley developed a targeted case study campaign designed for multi-channel, multi-platform use to demonstrate the business and technological impact of the vendor’s solutions.
Here in the UK one name stood out – the Scottish law practice, MacRoberts. Based in Edinburgh and Glasgow the company had recently installed a new Hyper-converged infrastructure across the enterprise to manage and host over 40 million digital documents based on 50 existing servers which it intended to consolidate.
This was going to be far more than just a plain case study, drafted and posted on the corporate website and subsequently forgotten. Spreckley recommended an entirely new approach, one that would see the case study come alive, and used across multiple platforms and communications channels.
The MacRoberts case study is now used as collateral during HyperGrid’s trade shows and is used as a reference point for future HyperGrid customers.
Targeted media campaign focusing on IT and legal press resulted in coverage in core titles including Computer Weekly, DCS, Digitalisation World and Legal IT Insider.
High-end video produced for HyperGrid’s website.
Social media channels including YouTube and Twitter.