3 Oct 2016

Multi-platform, multi-channel evidential campaigns for ‘Cool Vendor’

The Client



HyperGrid is one of the world’s leading HyperConverged Infrastructure providers, with the industry’s first hyperconverged infrastructure-as-a-service offering. Formed in 2009, HyperGrid dramatically simplifies IT and bridges the needs of developers and IT operators alike.

The Goals

Spreckley started working with HyperGrid, formerly known as Gridstore, at the start of 2015. Looking to capitalise on recent contract wins and implementations on both sides of the Pond, Spreckley developed a targeted case study campaign designed for multi-channel, multi-platform use to demonstrate the business and technological impact of the vendor’s solutions.

Here in the UK one name stood out – the Scottish law practice, MacRoberts.  Based in Edinburgh and Glasgow the company had recently installed a new Hyper-converged infrastructure across the enterprise to manage and host over 40 million digital documents based on 50 existing servers which it intended to consolidate.

This was going to be far more than just a plain case study, drafted and posted on the corporate website and subsequently forgotten.  Spreckley recommended an entirely new approach, one that would see the case study come alive, and used across multiple platforms and communications channels.

  • Computer Weekly: The first stage in developing the overall case study was to set up an exclusive interview between MacRoberts and the leading IT title, Computer Weekly. Once done, this provided not only immediate media interest but the bones of the case study itself.
  • Video: Working with Spreckley’s video production partner, Violet Productions, the team conducted a video interview with key members of MacRoberts technical and managerial staff for use as a promotional video on the HyperGrid website and through social media channels.
  • Following the publication of the interview in Computer Weekly, Spreckley followed this up with a targeted distribution to core IT and legal magazines.
  • Both the video, the written case study and the subsequent press coverage all formed part of an intense social media campaign in both Twitter and LinkedIn.

The MacRoberts case study is now used as collateral during HyperGrid’s trade shows and is used as a reference point for future HyperGrid customers.


Well aimed coverage

Targeted media campaign focusing on IT and legal press resulted in coverage in core titles including Computer Weekly, DCS, Digitalisation World and Legal IT Insider.

Video production

High-end video produced for HyperGrid’s website.


Social media

Social media channels including YouTube and Twitter.